2017 jewelry industry status, it is not easy to be a jeweler

July 24, 2023

Jewelers are thinking about the profit growth of jewelry, where the problem is different and the ideas are different. I am here, like everyone to introduce the sales status of some conventional jewelry and the consumer concept that I have encountered.

2017 gold jewelry sales are not satisfactory, but better than platinum, platinum because it does not change color, buy one, may not change for more than ten years, all jewelry stores are not willing to sell, the price of platinum has been lower in recent years, consumers buy not to buy down, now Shenzhen large Factory, exhibition hall, platinum production, sales are not as good as in the early years, before a showroom 3 cabinets wholesale platinum, mostly contracted to a cabinet.

2017珠宝产业现状,珠宝产业

In the past two years, it has been k gold, and k gold has been recognized by young people because of its fashionable style and low total price. Then, for various reasons, it is easy to generate secondary consumption, and merchants are willing to promote.

Then diamond inlays, in recent years, the custom-made order, to let the brand store more than 50 points of diamonds difficult to sell, the brand store must operate to produce magnification, and the diamond's 4c standard, so that custom-made studios are easy to More than 50 points of diamond jewelry defeated the retail store.

In the first two years, the gold inlaid jade, which can be turned up to 20 times, is basically extinct. Now the profit of the good color is good, but because it can't be cashed out, the risk of getting the goods is great. After analyzing the market of these conventional accessories, I feel that the jewelers are sincere.

not easy. Ten years of experience in the industry tells me that most of the older artificial salary classes agree with gold jewelry, and even in the case of excellent salesmen, it is difficult to change them. But nowadays young people are rarely worn even if they buy gold. They buy K gold and diamonds with the trend. They think more and like it.

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