Bloom AW19 China International Fashion Week | FENGSANSAN, children from the horizon
brand introduction Laozi æ›°: Daosheng one, one life two, two three, three things. The FENGSANSAN brand concept originated from the foundation of all things. It regards the thousand-year Chinese civilization as the soul and integrates into every piece of clothing. The brand takes “inclusiveâ€, “Vientiane†and “culture†as the starting point of thinking, combining local ethnic and folk culture. And the intangible cultural heritage is the direction of new product research and development, aiming to highlight Chinese culture and promote the national spirit. Designer Feng Sansan (Wuyan) China Fashion Awards, the 23rd China Top Ten Fashion Designers Founder and Artistic Director of FENGSANSAN Brand è““è““Children's brand founder, artistic director Founder and Artistic Director of Beijing Baixue Brand Visiting Professor, Anhui University of Engineering Post topic Gesangmei Source of inspiration This season is inspired by Gesang flowers on the plateau, but also from the children of the horizon. These children live in the nearest place to the sky, called Qu Deng. The rolling mountain road, 4,600 meters above sea level, there are cattle and sheep in the mountains, flying golden carvings, snow pigs everywhere, fat rabbits, and a group of angel-like children. They are elves, with beautiful voices, graceful dances, and the most fascinating smiles, Gesang Meiduo – looking forward to seeing you. Show review Q & A Q: You have created two children's wear brands, è““è““ childhood and Feng Sansan. What is the difference between the positioning of these two series? A: The positioning of the two brands is private high-end customization and popular consumption positioning. Q: Inspired by the “Children in the Sky†in this series, can you share the story behind us? A: "The children of the horizon" comes from the highest altitude village in the world - Quedun, China, which is the closest place to the sky. They have pure smiles, graceful dances, ethereal songs, and red faces like the sun. My design is inspired by their vision of the future, combining Tibetan elements with modern children's wear, so that children feel a strong national atmosphere. Q: Why is the purpose of “promoting Chinese culture†as a brand? A: “National Soul†is the design element of many local brands this year, and it is also the goal they pursued. Therefore, we define the brand as “promoting Chinese culture†and let our children love “Chinese style†from an early age. Q: What factors do you think the design of children's wear needs to consider? A: The most important factor is the comfort of the fabric and wearing, whether the clothing is suitable for the child's skin, whether it is in line with the exercise state, and whether it is suitable for the baby's body growth and development. evening dress wear Shaoxing Ruier Imp. & Exp. Co.,Ltd , https://www.pasatextiles.com