Canadian high-end outdoor clothing brand ARC'TERYX VEILANCE store settled in K11 MUSEA

Shortly after the opening of K11 MUSEA, Volkswagen's focus was on the MoMA Design Store; of course, the first MoMA Design Store in Greater China was definitely going to see it. But K11 MUSEA has other eye-catching shops. For example, Arc'teryx Veilance.

Arc'teryx, a Canadian brand, is a must-see for friends who love outdoor activities, such as Beta Jacket and Bora Backpack. It has become one of the iconic products for outdoor activities; even some Hong Kong boys who are not interested in outdoor activities will not be unfamiliar. Because of its Arro rucksack, it is too common. That's right, the name Arc'teryx is actually taken from Archaeopteryx (ancient Greek: Archaeo refers to the ancient, pteryx refers to the wings; it means 'ancient bird'); the archaeopteryx itself is a small dinosaur that lived in the Jurassic period and was once The earliest and most primitive bird, the animal that has transitioned from a feather dinosaur to a bird. Founded in 1989, Arc'teryx was founded by Dave Lane and Jeremy Guard, who loved climbing, initially focusing on climbing gear and later developing a wide range of men's and women's clothing, shoes, bags and accessories. By 2009, Japanese designer Taka Kasuga proposed to the brand to combine functional clothing with everyday fashion and set up a secondary line. This secondary line became Arc'teryx Veilance (originally called Arc'teryx Veilance, now simplified to Veilance, or Veilance by Arc'teryx). Taka Kasuga later became the creative director of this line. The concept he described is the urban outdoor that has been heard infinitely today.

Veilance looks low-key, but the actual production does not hesitate to work.

Taka Kaisuga, creative director of Veilance

Arc'teryx has a high reputation among outdoor brands, and its reputation is also known for its price. Patagonia, which is highly sought after by the hipsters and middle class, is already a relatively expensive brand. The price of Arc'teryx is still a little higher; and the price of Veilance is a bit higher! Veilance's products are mainly monochrome, low-key, no logo; brand advertised by R&D, materials, functional clothing technology to fashion tailoring, is also meticulous. The easiest, at least Veilance is still Made in Canada. Arc'teryx was originally Made in Canada, not now.

And now settled in K11 MUSEA, it is the world's first Veilance stand-alone store! The shop's interior was teamed up by Gonzalez Haase and Taka Kasuga. Pierre Jorge Gonzalez (Architect and Partner) visited Veilance's headquarters in Canada last year and then laid the design foundation for the space layout of the flagship store: a broad view of Canada's Colombian landscape and Hong Kong's unique vertical high-rise urban color. Therefore, he chose to use gray glass and aluminum foam as the main theme, with black granite and stone as the embellishment; he said: 'The idea of ​​the whole space is to create a framework for the costume, just as the gallery creates an environment for the artist. In order to highlight the high-tech quality that Taka created for Veilance, the multi-angle beam illuminates the entire space without using a single light. '

In addition, K11 MUSEA will also open Barbour, dear bois will wait and see!