Continue to promote multi-brand operation strategy
Wax Prints Fabric,African Wax Prints Fabric,Wax Print Fabric,African Wax Fabric changxing weituo import and export co.,ltd , https://www.cxweituo.com
April 04, 2023
Some analysts believe that after the "customs tide" and "clear inventory" after the baptism, the menswear industry seems to be signs of recovery, but the current market performance, the company will bottom out, collective ushered in the development of spring, prospects Still not clear. On the other hand, with the improvement of the national economy and the acceleration of consumption upgrading, it also poses a great challenge to the transformation and development of enterprises. In this context, how to successfully break the game to win the turning point has become an issue that enterprises need to think about. As a leader in China's menswear industry, JOHM Group said: It will continue to promote the multi-brand operation strategy to cope with the increasingly sophisticated and personalized consumer market. It is reported that the nine animal husbandry king flag currently owns the flagship brand Joeone, the main tide brand FUN, high-quality fashion brand J1. Joeone main positioning 35-45-year-old crowd, the main Seiko quality, with a fairly stable market volume; FUN positioning 18-28-year-old crowd, the main trendy fashion dress, although the volume is still small, but its market performance, Considerable room for growth; J1 targeting 28-35-year-old crowd, the main quality fashion consumer market, is still in the incubation incubation stage. In addition to the brand positioning on the market segments, Jiuhe Wang, according to different dress scene, the product category is also implemented on the same differentiated positioning, give consumers more choice to buy. According to the nine animal husbandry Wang brand official website shows that there are currently nine animal husbandry King series, business and leisure series, to pants series and accessories. Among them, widely popular consumer pants series, but also according to different needs of the breakdown, with trousers, casual pants and jeans three categories. Multi-level, multi-dimensional, multi-category marketing strategy and brand strategy, the traditional men's clothing industry, large-scale, wholesale business homogeneity and overcapacity brought about by the drawbacks, to help the nine animal husbandry king in weak market demand, to continue Broaden the space for development, as enterprises have to plow the market, upgrade product lines, optimize marketing channels, and strengthen the supply chain management of the important guarantee. Market coverage of the "big and wide," not enough to support the nine animal husbandry Wang Men ranked the forefront of domestic enterprises in product quality, "specialization," is the key to its sustained force market. "Without the excellent quality of the product, there is no such thing as the Jowo King." It is learned that Jowo King set the quality of its products at the forefront of business development when it started its business. With its consistent quality of Seiko, Joyoung King won the 2016 Annual Meeting of Quanzhou Economic Year in 2016 by Quanzhou Municipal Party Committee Propaganda Department, Municipal Development and Reform Commission, Municipal Commission of Economic Information, Municipal Financial Bureau and Municipal Administration of Industry and Commerce. Annual "top ten most Craftsman Spirit Enterprise" title. Mr. Chen Jiaya, the general manager of Jiuyang Wang Co., Ltd., also repeatedly emphasized the importance of product innovation and quality improvement in his interview with "Fashion Times." As part of the tide of traditional business transformation, Joyoung King, with its many years of market experience and insight, has created DNA that belongs to the business and the brand itself, something that many businesses lack. Nowadays, with the rise of the emerging consumer market, Joyoung has shown considerable competitiveness by virtue of its brand strength and product capabilities. Whether it can gain a broader market space in the local menswear market is worth noting.