ECKO's brand ZOO YORK enters Chengdu Qunguang Plaza

ZOO YORK is a brand of ECKO. The word comes from one of New York's famous graffiti author Mark Edmunds, also known as “ALI”. When he goes out to GRAFFTI, he will paint his New York City as Zoo York. Zoo. York also became his CREW name. Zoo York began in 1976 and has now been transformed from a graffiti TAG into a diversified skateboard trend brand. In addition, DOUBLE PARK, the domestic small IT agent, has become one of the most popular skateboard brands in China.

Brand story

ZOO YORK was formerly a group of skaters and graffiti enthusiasts from New York City in the late 1970s. It was called "Soul Artists of Zoo York". The group became more and more influential in New York City. Leaders Rodney Smith and Bruno Musso together established a skateboarding company called SHUT SKATEBOARDS in 1986. At that time, the United States was in a moment of rapid development of the skateboarding industry. Rodney Smith carried out major reforms in the company in 1991. Changed to now famous "ZOO YORK" and become a professional skateboarding brand company. After investing in ECKO, ZOO YORK's business expanded from a single skateboard to BMX/MOTO/SNOW and many other industries.

In the 1970s, a group of young pioneers impregnated with original creative energy in New York created a unique social movement. Their concept of survival was deeply rooted in the influence of the powerful street culture environment in New York. The Riverside Park in Manhattan has witnessed the birth of these ZOO YORK soul artists. They have created a culture of graffiti, skateboarding, hip-hop and original cultural creativity. This cultural atmosphere has quickly become an irresistible force in the global epidemic. By the early 1980s, ZOO YORK had become synonymous with New York's underground artists and their various unconventional ideas.

In 1993, OG skateboarders Rodney Smith, Eli Morgan Gessner, and Adam Schatz joined forces to create the first casual lifestyle brand in the US East Coast, ZOOYORK. This creative brand inspired by the triple concept of graffiti, skateboarding and hip hop has created a variety of cultural products that are as cool as the New York City itself, and has gradually developed into a world-renowned sports and leisure brand of New York street culture.

ZOO YORK is centered on skateboarding. The skateboards, T-shirts, shoes, and hats that surround the sport are the most successful parts of ZOO YORK products. ZOO YORK helped the brand to promote these products by funding potential players in extreme sports (such as Chaz Ortiz).

design style

ZOO YORK focuses on simple, straight-line visual design. Combining the "junk" with the mainstream, the new style is not only rich in "junk", but also wearable, creating enough personality, but not out of fashion.

ZOO YORK uses different texture fabrics to reflect the subtle black and white lines, various theme T-shirts, sweaters and jeans are worn together, showing a cool and laid back style, of course, hats, cool The shoes and bags, as well as all kinds of small accessories, are essential collocations.