France's top home brand: Ive Delon landed in Shanghai

September 15, 2024

France's top home brand: Ive Delon landed in Shanghai

Recently, Shanghai Henglong Plaza ushered in the French luxury top home brand: YVES DELORME, which is the second flagship store that Idevren opened in China.

As a nobleman in the French home furnishing brand, Ivdren belongs to the Fremaux-Delorme group. The group has been producing high-quality bedding since 1845 and is one of the oldest textile groups in Europe. Its many world-class brands enjoy a good reputation in the world. All of her products use the finest Egyptian long-staple cotton as the main natural raw material, with rich European crafts such as embroidery, printing, jacquard, satin and lace, emphasis on bright, soft and warm colors, and the traditional European style. Design, strict requirements on the details, reflecting the perfect, refined, personalized product positioning, so that Ive Delon products become the representative of the world's luxury household items.

In 1996, Xinting opened its first counter in Beijing Saite, and on December 18, 2003, it opened the first flagship store of Ive Delon in China, for Eve Delon in China. The market's brand strategy development provided a good start. Currently, Ive Delon has more than 450 store-in-shops and franchised stores in the world. The goal of the company is to promote luxury and French-style romance to the world.

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