Happy Mickey terminal channel upgrade aimed at family experience consumption
Men'S Sweater,Mens Turtleneck,Woolen Sweater For Men,Turtleneck Sweater Men Jiangyin Minglang Textile Co., Ltd , https://www.jymltextile.com
December 24, 2022
The next three years, happy Mickey will be "traditional manufacturing technology + 'Internet +' + the current retail outlet, technology outlet" as the core strategic planning, building a new enterprise value chain. August 21, Happy Mickey Children's Products Co., Ltd. 2017 spring new orders, happy Mickey Qikang Feng, general manager for the first time released the next three years the strategic deployment of enterprises can be described as heavy lot. Happy Mickey Qi Kangfeng general manager to do strategic deployment According to Qi Kangfeng introduction, the replacement of the industrial era, the upgrading of the consumer market, the mainstream channel changes, the new retail outlet ... These are affecting the development of children's industries. "Internet +" is not subversive, but integration, is to comply with the future industry, retail development trend. In this regard, happy Mickey will be in the production of "technology intelligence", market retail "omnichannel development", information technology "big data management", brand promotion "social marketing" and other aspects of a breakthrough, and emerging footwear technology Tuyere, retail outlet for grafting. 2017 is happy Mickey's "New Three Year Plan," the start of the year, Qi Kangfeng said that happy Mickey will inherit the brand deep plowing in 2016, based on the continued precipitation, let the channel take the opportunity to go out, branding floating up, retail plowing Sinking, the tide of commodity upgrading, the integration of information and data, and finding new breakthroughs will lay a more solid foundation for the next brand transformation. Commodity articles introduced the trend of the "All Categories Program" This year, Happy Mickey upgraded the product R & D transformation and the introduction of "all categories of programs", the new leather shoes R & D center in Chengdu, in the category extension and product optimization malls spare no effort. The new order will be happy Mickey released the trend of children's shoes market in 2017 and introduced a new series of brand new upgrades. Trendy Parent-child Series This season's new style continues to create the classic style of happy Mickey, continue to create the trend of parent-child series and functional shoes and other main shoes, and incorporates many of the latest popular elements in the design more emphasis on color and playful elements of development And use to match the tastes and aesthetics of parents and children in a new era. Particularly worth mentioning is that the Happy Mickey 2017 spring new products extensive use of emerging popular science and technology materials, and introduced 5D nano technology and other new technology shoes. Channel article released a new fourth generation terminal image The order will be happy Mickey announced a new fourth generation terminal image, logo happy Mickey retail development towards a new starting point. The new fourth generation terminal image Happy Mickey new fourth generation terminal image to "children's fashion leisure experience" for the concept of design, integration into the scene of children's life, open props image, happy Mitch children's series of goods theme story package to provide more Flexible display of creative space, a stronger sense of experience, full of childlike innocence.