How to expand marketing channels in the textile industry in an extraordinary period
The 2000-square-meter international fabric procurement center of Dongsheng Road Market has established a marketing channel for fabric suppliers by helping domestic and foreign buyers to find the products they need at the same time by matching buyers and suppliers. Textile Fabric,Traditional Fabric,Kashmir Fabric,Classical Fabric Wujiang wanwangTextile Co.Ltd , https://www.viscose-fabric.com
On April 8th, the topic that was introduced was how textile companies developed marketing channels and discussed in Furama Hotel in our county: In addition to setting up the sales department to wait for customers to come to the door, what channels can be established to strengthen trade? There are also a lot of things to say, but people are more optimistic about it, such as centralized procurement, online trade and other marketing models that can save the cost of all parties.
Hu Danting, director of the Textile Research Institute of Zhejiang Sci-Tech University, said that under the international financial crisis, companies cannot rely on price advantage forever, but should open up new trade channels through other means such as information gathering. The procurement center has gathered many well-known enterprises across the country, providing an information exchange platform for suppliers and buyers. The information flow is large, which can improve the enthusiasm of enterprises to develop products, promote the all-round improvement of enterprises, and open up new products through quality improvement. Market.
Making full use of modern information technology to reduce transaction costs of all parties is a channel for textile companies to expand marketing. Zhu Xiaohang, deputy dean of Zhejiang University of Technology, said that more and more textile and garment companies such as Metersbonwe and Senma have expanded their trade through online channels. Corporate CEOs must change their business philosophy and give new meaning to traditional marketing models. Connotation.
The modern enterprise marketing model has evolved from a traditional single sales channel to a multi-channel sales. It is increasingly important for the textile industry to improve its channel capabilities. Dr. Zhu Weiming from Zhejiang Sci-Tech University believes that there is no sales support without the expansion of channels. Today, the relationship between the members of the channel system has changed from transaction-type to partner-type. Enterprises should use modern marketing features to open up more and better for themselves. channel.
The “International Fabric Purchasing Center†of Dongsheng Road Market has its profit-making model by collecting a large number of products to facilitate purchase by purchasers, thereby reducing the procurement cost of purchasers and achieving a win-win situation for both buyers and suppliers. share it. In a sense, it is also the embodiment of a multi-partner partnership. Dongsheng Road Market, a corporate executive, said that by establishing an online trading platform, suppliers will be widely absorbed and products will be aggregated. While realizing their own trade, they will push their products to a wider market, and through operational results, In order to save procurement costs, fewer buyers are more willing to purchase through the network platform. Therefore, the financial crisis is a good opportunity for textile trade companies to open online channels.