Italian family brand Trussardi men and his head

Italian family brand Trussardi men and his head

In 2012, the fourth generation of the Trussardi family made their debut in Shanghai. At that time, they took the lead in the Big Sister – Group President and Chief Executive Officer Beatrice. At that time, the younger brother, Tomaso, was still unwilling to deal with the media. As the whole fashion circle, people talked about the most. The endless gold bachelor, he is most afraid of being asked questions about private life. Four years later, Tomaso Trussardi visited Shanghai again. This time, he was already the father of two children. He was calm and speechless. He was no longer the beautiful young boy who used to be an advocator of the family perfume, but showed positive results. The status of young business people.

In 2012, Tomaso Trussardi and supermodel Anja Rubik jointly performed a Trussardi fragrance advertisement.

Beatrice, an older woman of art history, has stepped down from the group’s position as chief administrative officer. She chose to manage the family’s property. The development of the entire group was handed over to Tomaso at the helm, Tomaso bought the stake from the older sister and now he owns Trussardi. The group's 50% stake, second sister, group creative director Gaia Trussardi and their mother Maria Luisa Trussardi each have a 25% stake. As CEO, Tomaso said: “I don’t have the time to enjoy the special features of this position. I have to start work quickly.” After taking office, Tomaso introduced the change: the Trussardi Group closed the Tru Trussardi circuit and concentrated on developing Trussardi and Trussardi. Jeans two lines.

Old Tru Trussardi Series

Trussardi Jeans continues to develop

“We decided to make Trussardi a luxury brand that people can afford, like Furla, Burberry, and Michael Kors, but not high-end fashion brands. We used to have three lines and the products were similar, which confused consumers. We decided to change, Trussardi will continue to show on fashion week, launch show, and continue production in Italy.We think that in the future, fashion brands will be more like lifestyle brands. At the same time, our development in China is very good. The Chinese market is also what we value. What Chinese consumers like is also the focus of our consideration."

Trussardi SS17

"If you look back at history, you will know that Trussardi is also good, and even Louis Vuitton was once affordable for everyone. Since the 1980s, Logo has become everything, and at that time we also want to be more fashionable and extravagant. Therefore, we have made changes. The times are always changing. Now, we want to keep up with the changes. So this change is not surprising. We have been able to change rapidly."

Prior to joining the family business, Tomaso had worked as a reporter for four years, covering sporting events and cars. After obtaining a master's degree in financial finance at Bocconi University in Milan, he decided to serve the family. Four years ago, he told us ELLEMEN that he did not like a serious costume. Four years later, he proudly showed us how delicate the Trussardi suit was in his body and how convenient it was to wear on his body. Tomaso currently exercises three or four times a week. He likes to do TRX training to maintain his stature and strength. He also hopes to spend more time with his two children.

What you may not know about this Italian family brand

Trussardi, an Italian brand with more than 100 years of history, is currently the fourth generation member of the family. From generation to generation, the company has grown steadily, reviewed the situation gradually, expanded from the initial glove field to the production of high-end fashion and accessories, and gradually covered all aspects of life, such as furniture, restaurants, and art institutions. Even after experiencing wind and rain, the brand is firmly in control of the family. , stick to the essence of the Italian way of life.

As it develops today, it goes through these:

· 1911

The Trussardi Group was founded by Mr. Dante Trussardi in Almè, Bergamo province, Italy, to manufacture high-end gloves.

· 1931

After only two decades, Trussardi products have been exported to the world and have become the supplier of Queen's gloves for the Royal Family. This indicates that this iconic year has become the origin of Trussardi, a first-line Trussardi Group brand.

· 1960

The third generation of the Trussardi family, Nicola Trussardi, took over the Trussardi group in the late 1960s. With the introduction of traditional hand craftsmanship to the start of leather manufacturing, the company promoted and established a brand new accessory product line to enter the field of high fashion and accessories.

· 1973

Trussardi pioneered the concept of brand identity in the fashion industry and created its coffin trademark based on the world's most elegant and fastest Greyhound.

· 1976

Trussardi’s first independent boutique opened in Via Sant'Andrea in Milan.

· 1983

Trussardi demonstrated her first womenswear show to the world at the Scala Theatre in Milan and was a huge success. The following year, Trussardi launched the first menswear show. At the same time, Trussardi began to expand its product range, extending from Trussardi Jeans to glasses, perfumes, home furnishings, children's clothing and more. In addition to the fashion field, Trussardi's design ideas involved also adhered to the values ​​of past brand precision and innovation.

· in 1989

Nicola Trussardi acquired the Marino Alla Scala, a six-story building built in the 18th century in the heart of Piazza Della Scala.

· 1990

The Trussardi Group started the process of globalization, setting up branded flagship stores in Hong Kong in 1992, in Moscow in 1993, and in Taipei in 1994, while continuing to strengthen the Japanese market where the brand entered early and succeeded.

· 1996

The Trussardi Alla Scala was officially built as the flagship headquarters of the brand culture and lifestyle. During the opening period, Picasso's book “Hidden Collection” was displayed. The entire building is minimalist in style and includes a café, Trussardi boutique and a bookstore.

· Year 1999

Nicola Trussardi founded the Foundation for Contemporary Art and made the Trussardi Group active on the world's modern art scene. It has become one of the most important private modern art organizations in Italy and even in the world, injecting modern art into everyday life. On April 13th of the same year, Italian generation prague Nicola Trussardi drove his beloved Mercedes to a traffic accident and died.

· 2000

The Trussardi Group, which maintains family business management, has strengthened its expansion into the international market and increased its investment in emerging markets with great potential: Russia, China, India and the Middle East. The Trussardi Group has become a world-renowned core product with "100% Made in Italy" high-grade leather.

· year 2002

The Trussardi Group is chaired by the family's fourth generation Beatrice Trussardi as Chairman and Chief Executive Officer.

· 2005

The Trussardi Group successfully launched Tru Trussardi, a branded luxury urban collection designed to promote the concept of urban elegance. A creative team focused on R&D has allowed Tru Trussardi to have 85 stores worldwide. The most important thing is that 35 years after the birth of the Lingbao trademark, Trussardi insisted on expanding the brand concept and has sublimated fashion to advocating an Italian-style lifestyle.

· year 2011

Trussardi entered the brand's 100-year milestone.

· June 2011

Turkish-born designer Umit Benan Sahin became Trussardi's design consultant for men's and women's wear. He studied at the Fashion Design Institute in Marangoni and studied modeling at the Central Saint Martins College of Art and Design in London. In 2009, he founded the Umit Benan company and quickly became a member of the first men's edition "Who's On Next" competition held jointly by Alta Roma and Pitti Immagine with the second fashion collection. Winning a trophy.

· 2012

Trussardi opened its flagship store in Shanghai Yifeng Bund, and became the seventh Trussardi flagship store in the world. The store was designed by famous designer Michael Young and fully inherited the design of Trussardi Milan flagship store. Stairs become one of its hallmarks. Trussardi has more than 440 stores in 23 countries.

Sister Beatrice Trussardi (left) is a top student in art management. He used to be the CEO of the group after his father and brother died, and he helped to hold up the burden of the family. Gaia Trussardi (middle), the model's second sister, is now the brand's creative director; The "golden bachelor" Tomaso Trussardi (right) is now the CEO of the group and the father of the two children.