Korea's "Lee Dong Soo Golf" series landed in China

The well-known national designer brand “Lee Dong Soo Golf” celebrated its successful landing in China. The brand store in Shanghai has been making outstanding achievements since its inception. On December 16, 2004, it was held at the Xingguo Hotel in Shanghai. The "Lee Dong Soo Golf", which was performed by many famous models, was launched in China for the first time.

At the conference, "Lee Dong Soo Golf" displayed a total of nearly 70 sets of the latest series of apparels for Spring-Summer 2005, which fully demonstrated the comfortable and bright design of the "Lee Dong Soo Golf" brand, high-end fabric materials, and outstanding functions in line with golf.

"Lee Dong Soo Golf" in China will continue to uphold the consistent excellent quality and practicality, I believe that in China can also become a high-end consumer support and preferred golf apparel brand. At present, “Lee Dong Soo Golf” has opened brand counters at the Shanghai Oriental Commercial Building, Shanghai No.1 Eight-Party Commercial Building, Beijing Lufthansa Friendship Commercial Building, Hangzhou Tower and Guangzhou Friendship Commercial Building, and has won attention and attention from relevant people in the Chinese fashion industry. .

[brand history]

Founded in 1984, Lee Dong Soo F&G pioneered Korea's fashion industry with two brands, "Lee Dong Soo Golf" and "Lee Dong Soo Oriqi." “Lee Dong Soo Golf” is a Korean native golf apparel brand that has established an unshakable leadership position in the Korean fashion industry; “Lee Dong Soo” is synonymous with the high-end female fashion brands that Korean women are longing for. Lee Dong Soo F&G does not need to pay a US$1 royalty fee, and is succeeding from success to success with its unique fashion philosophy. Now it has grown into an undisputed fashion company representing South Korea.

In particular, Lee Dong Soo F&G, with the establishment of the Fashion Design Institute in Italy and France, ranks among the world's fashion leaders. What is even more commendable is that she showed the world the essence of Korean fashion, making the Korean fashion culture a major highlight of the world fashion industry.

In this way, with its unique superior quality and challenging marketing, Lee Dong Soo F&G has established its own place in the world fashion field, and is confident to keep pace with world famous brands. Since its inception, Lee Dong Soo F&G has won the “Korea Fashion Quality Award 2002”, “12th Korean Fiber Award (domestic sales section)”, “5th Seongnam Commercial Engineering Award”, “4th Korea Design and Brand Awards 'Design Management Excellence Award' and 'The 30th Business Worker's Day 2003 'President's Stone Tower Industry Medal', etc., put on a dazzling crown, making it famous at home and abroad.

[product quality]

The perfect combination of high-end materials, excellent functionality and sensuality is the design route that Lee Dong Soo Golf has always been adhering to.

Lee Dong Soo Golf is a South Korean golf apparel market where overseas patent production brands abound. With its comfortable, bright design and outstanding functionality, Lee Dong Soo Golf has emerged as Korea's recognized brand.

Taking into account the scientific nature and style design of golf movements, the high performance and new materials that make it comfortable to wear, and the dynamic design unique to Lee Dong Soo Golf, fully embody the self-esteem of brand-name products.

In particular, Lee Dong Soo Golf is undoubtedly the leading golf apparel on the golf course for high-income earners in the 30-year-old who value product quality and practicality. It is also a high-end leisure wear that spends weekends and leisure time, and thus is in the field of sportswear. Laid a unique position.

Golf Whampoa Military Academy, which promotes the development of golf in Korea - "Lee Dong Soo Golf Team"

The Lee Dong Soo Golf Team was founded in March 2000 and is the oldest golf team in Korea. The purpose of the Lee Dong Soo Golf Team is to pay more attention to exploring and training the young players with promising futures to give them systematic training and support compared to the introduction of outstanding players. Compared with their corporate advertising, they attach more importance to the expansion of the golf culture base. And popular.

As a result, the players of the Lee Dong Soo Golf Team achieved a number of good results not only at home but also overseas, and they were hailed by the public opinion community as South Korea's number one golf "Huangpu Military Academy."

[Debut China]

Lee Dong Soo Golf has won the positive response and praise from South Korean golfers and enthusiasts for its superior functionality and sensational design. In the future, Lee Dong Soo Golf will target the top golfers in the Chinese market, enter China's most upscale department stores and brand name malls, and actively open up the Chinese market.

To this end, Lee Dong Soo F&G has newly established the China Business Group and the China Business Support Team to expand and integrate the relevant organizations. Lee Dong Soo F&G also plans to establish a branch in China as soon as possible. It will send staff of the head office to China to teach marketing techniques and methods such as interior decoration and sales management, and establish a company-wide business force that meets the reality of the Chinese market. From a long-term perspective Committed to the Chinese market strategy.

Lee Dong Soo F&G has laid the foundation for the global fashion professional enterprise by entering the domestic market in China. In the future, Lee Dong Soo F&G plans to establish a high-level brand image of Lee Dong Soo Golf in China, accelerate the pace of the Chinese market with Shanghai and Beijing as the center, and open more than 40 Lee Dong Soo F&G golf branches.