Lesarden develops a new casual shirt brand for menswear

The Group's new China International Group 3536 Company developed a brand new casual shirt brand “LeSaarden” for the men's gods. It recently launched the launch of the 3536 company’s headquarters in Mianyang City, adding luster to the Labor Day and cheering for men. Please see the conference live:

Jihua 3536's own brand “LeSaarden” launched a conference with beautiful clothes, a buyer from Ruchao, and a lively dance and dance. The atmosphere of “LeSaarden” e-commerce launch conference and in-house purchase meeting was on April 26th. The men's casual shirt brand “LeSaarden”, which was created by the company, was grandly released at the company’s gate, and was formally launched. At the same time, the in-house purchase fairs held by the company were highly favored and attracted the general public to come and actively place orders. In the one-hour e-commerce sales on that day, "Lesarden" received a total of 6308.3 yuan on the offline line. "Leisha" shirts and belts, socks and other products are independently developed by the company's R & D center, using high-grade fabrics, leather, novel design, comfortable to wear, suitable for young men.

In the thrilling musical sound of the audience, the leader of the stage and the audience watched out loud and counted down 10 seconds. Afterwards, Vice President Zhang announced that the “Lessanton” e-commerce launch conference had started the in-house purchase event. The chief accountant, Li Fangcheng, said in his speech that after careful preparation, the launch of the “LeSaarden” product e-commerce launch conference was held in a warm congratulations on the successful development of new products of “LeSaarden”. It is believed that “LeSaardon” will surely occupy the market. A place can certainly occupy a very good sales share in the civilian market and realize the company’s military-to-civilian goal. Let us congratulate “LeSaardon” products on Taobao.com and believe that e-commerce can change our current traditional sales model and realize our company’s development strategic goals. I wish the "LeSaarden" conference a complete success, opening a business!

At the press conference, Chen Lanling, general manager of the company, made an important speech. She said that at this important moment, I was very excited and the employees who worked hard for the 3536 “Lesden” brand were also very excited. After working hard for 50 years, 3536 finally ushered in its first civilian brand. The company will build “LeSaarden” into a popular brand through online, offline and other methods. Leading the transformation and upgrading of enterprises has made great strides and contributed to the local economic development in Mianyang City. We hope to create a better tomorrow for the 3536 companies through the efforts of our generation of 36 people. Let us refuel, refuel, and refuel!

At the meeting of general manager Chen Lanling, deputy general manager Zhang Liang stated that the “LeSaarden” brand was a strategic breakthrough for 3536 from simple manufacturing to gradually becoming a branded enterprise with a certain fashion appeal. Formally entered an important milestone in the Internet and e-commerce. He carried the new dream of thirty-six people. Through half a year’s efforts, we finally ushered in the official launch of the “Lesden” brand. I wish the conference a complete success, I wish "Leishaden" flourishing, the rise of Mianyang, the reputation of China, I wish the thirty-six wind and water, the new industry!

The Chief Accountant Li Fangcheng, Minister of Planning and Development Li Haiqing, and the company’s chief clothing designer Fu Juan separately introduced the e-commerce operation procedures and the construction of “Lesden”. It is understood that as a state-owned military clothing company with a 50-year history of building factories, the company relied on the quality of military products to learn from market trends and actively create independent clothing brands, seeking long-term development in the country's "supply-side" reform under the new normal state. After reviewing the situation, the company has made every effort to create a "LeSaarden" series of products based on business casual shirts. It has seized the opportunity of local governments to promote the Internet and actively launched e-commerce. On April 26th, the company held the "Lessand" e-commerce launch conference and the in-app purchase party. The dazzling and exquisite clothes attracted many people to come and watch. Through on-the-spot measurement of body type, try-on and other links, many viewers purchased the favorite items online or on the spot, and were happy to collect red packets sent by the company.

"Lessanteng" holds the hope of three or six people to build their own brands and develop and grow, just as the Red Sun rises.