Looking at Burberry's 8 single products, how many Russians can you recognize? (Figure)
It does not look like Burberry, but it resembles Burberry. At midnight on June 10th, Gosha Rubchinskiy released his 2018 spring-summer collection in St. Petersburg, including a new series with Adidas. It is said that he used Beckham's sportswear style in the 90s as an inspiration. At the same time, the conference also showed 8 pieces of single product cooperation between Gosha Rubchinskiy and Burberry, including large square grid T-shirts, square grid shorts, windbreaker, and white damask. However, these items do not look like Burberry, but they are similar to Burberry. In this world, apart from Burberry, I am afraid there is no second brand that can use square lattice stripe patterns so talented. But you have to say that they are the Gosha Rubchinskiy brand, and that's not an exaggeration. Because the eight single items are completely "post-Soviet". For example, the profile of the Burberry classic trench coat has become more fat and has nothing to do with the British gentleman's style. It looks like it is street style. This time Gosha Rubchinskiy was able to work with Burberry, mainly because Christopher Bailey nodded, and it had nothing to do with Marco Gobbetti, the new chief executive who plans to take office in July. Adrian Joffe, the president of Comme des Garçons who brought Gosha Rubchinskiy back to the market, said that Gosha was initially asked to ask Christopher Bailey. " Christopher Bailey should agree within 10 seconds." He recalled on the day of the catwalk in St. Petersburg. The fact is indeed so simple, Gosha Rubchinskiy took the initiative to find Christopher Bailey, and then the cooperation between the two parties began. “British people only know the Russian chavs (small fry. In Russia, these people are called gopniks, usually young people. They shave their heads, wear gold rings, like to wear nylon suits.) But I also have friends who love football. They are older than me, but they also wear Burberry.†Gosha Rubchinskiy said, “For me, Burberry has always represented the British classic style. Its classic style can be used to balance my modern street style. I can create a mixture. I just use Russia, which I understand and understand, in the design." “I’ve always been a supporter of Gosha Rubchinskiy and admired his creative work.†Christopher Bailey said, “When I called to ask if I was willing to cooperate, I was honoured. He used a new way to interpret and interpret Burberry. The classic design makes people feel excited and novel, but he has given enough respect to British cultural heritage." The large deformation of the trench coat is the result of two people's discussion. "We probably exchanged a bit and he gave me some reference information about what he liked. We went back and forth several times. I did some design sketches and showed it to him. He adjusted it again and we decided together Christopher Bailey said, "The whole process is quite simple and we didn't even meet." This time, Gosha Rubchinskiy chose the venue for the catwalk in DK Svyazi in St. Petersburg, where the famous underground rock concert of the 1980s was held. Last time, his catwalk show with Adidas was placed on an old stock exchange built in 1875 in Kaliningrad. He doesn't seem to like Moscow very much. He said "Moscow is related to money, but St. Petersburg is related to freedom". Christopher Bailey commented: “In a magical building, only a handful of spectators, skateboarders, and musicians were invited at midnight. They used dim lighting, but they were powerful and strangely strange. Some weird. It's great to mix things together." Christopher Bailey, who has just left Burberry's chief executive, is probably thinking about the direction of the brand. The question before him is that young people nowadays like the working class culture of the last century from the 90s to the turn of the century. What can be done by the ancient and classic Burberry? One detail is that in the collaboration between Gosha Rubchinskiy and Burberry, a square-striped hat was also displayed in collaboration with Stephen Jones, a British hat maker. You know, Burberry had a headache for the UK chavs for a while. The BBC reported in a 2005 article entitled Burberry Versus The Chavs that these "British street fritters are Burberry's nightmare." Because these little fritters like to wear Burberry outfits and Burberry caps, they even brush Burberry's classic plaid in their cars. Burberry once gave up on this pattern design and also suspended their favorite caps. Now, Burberry agrees that Gosha Rubchinskiy puts a checkered pattern on his hat and does not seem to reject the street style that once caused himself to be "injured." Solar Reflective Film ,Special Reflective Silver Film,Reflective Film For Satety Shoes,Reflective Silver Film Jiangmen M.F.B.S. Machinery Ltd. , https://www.newpowerhk.com