Nike's 5-year $200-million dollar lock-up Tiger Woods is worth more than $1 billion

　 Nike recently renewed a new five-year contract with Tiger Woods, with a total contract value of up to 200 million U.S. dollars. As a result, with the bonuses and other advertising revenues Woods had previously participated in in various competitions, his total net worth has exceeded US$1 billion, making him the richest sports star in the world!

New contract worth 200 million U.S. dollars

This new five-year contract has tightly tied Woods and Nike together. "We want to firmly grasp his life even more than this." Nike Golf President Bob - Wood talked about this renewal About time excited to say. Indeed, before Woods and Nike signed a contract, Nike is almost unfamiliar with the golf industry, but now, they are already the industry leader.

"By participating in product development, he really helped Nike Golf continue to grow, whether it is clubs, balls, clothing or shoes." Bob Wood said. The 30-year-old Tiger Woods has so far won 12 Grand Slam titles. When he became a professional player in 1996, he signed a five-year contract with Nike, the total contract is 40 million US dollars. In 2001, Tiger Woods renewed his contract with Nike for five years. The total contract value has risen to 100 million U.S. dollars.

In order to bind Woods with his lifelong life, Nike doubled the total amount of the contract when it renewed the new five-year contract.

Annual revenue increases by 10 million

According to the statistics of the "Golf Digest" magazine, the total income of Woods in just turning professional golfers was only 13.14 million US dollars in 1996, but with the tiger's growing day by day, this figure is also accompanied by an average of 10 million each year. The rate of inflation above the dollar.

Prior to renewing with Nike, according to the "Golf Digest" estimate, Woods will exceed the total revenue of 1 billion US dollars in 2010 mark. But with the new contract signed with Nike, Woods will fully advance the time of breaking the one billion US dollar mark by four years.

In addition to his cooperation with Nike, Woods also has advertising endorsement contracts with Buick, Accenture, TAG Heuer and EA video game, and the amount is also astronomical. Last month, he was involved in the design of the football field and the first project chose Dubai. It can be expected that in the future, this income will also be quite large. According to the latest edition of the Sports Wealth List, Woods’ income in 2006 is expected to exceed 100 million U.S. dollars, and the total income will reach an astonishing 816 million U.S. dollars. Together with Nike’s new contract, Tiger’s net worth has exceeded 1 billion U.S. dollars. Dollar!

Off-site income is much higher than on-court

In the professional career of the past 10 seasons, Woods' bonuses including official bonuses and unofficial bonuses totaled more than $66 million, making him the highest player in history. Although this number does not seem small, it is a fraction of the total income of the appearance fees and contracts.

Tigers have a lot of off-site income. The first is Nike. Its logo occupies the most prominent part of Tiger Woods. Whether it is dress pants or hat clubs, you can find the hook from almost any part of the tiger. Some people even suspect that the tiger's iconic bend Hook smile is also tailor-made for the Nike brand. For everything above, Nike pays Tiger Woods approximately $20 million a year. And now, this figure has risen to 40 million U.S. dollars a year.

Buick received 6 million US dollars in exchange for the bag position, of course, Tiger Woods must also participate in their sponsored game. American Express is also a consortium behind Tiger Woods, where Woods can receive $6 million each year. Disney 6 million US dollars, TAG Heuer 2 million US dollars, these are regarded as image endorsement fees. Of course, Tiger Woods' advertising effectiveness is significant. In terms of EASports video games, this game sold 2 million copies in 2003 and sold 3.6 million copies in 2004. How much can a tiger borrow from it? Maybe only he knew it.

There is a market with tigers

In the early spring of 2000, Woods was practicing various poles in a beautiful golf club in California. A white-haired man with a deep-headed look gave him a club, towel, or drink. The staff of the stadium said that for several months, the old man has been serving with Woods after the saddle. Who is he? "Philip, I agreed to sign the contract." The honesty of the old man for several months impressed Woods. The old man was Philip Knight, the founder and president of Nike. Before signing the tiger's focus on developing golf products, Nike launched the golf shoe series for the first time in 1985. However, compared with basketball, track and field products in the market, compared to the situation, Nike has always been unable to enter the core of golf, that is, the ball and equipment market.

"The speed at which this ball spins is not quite right," Woods frowned. "It looks like the flight path is strange, too." The designer on the side quickly wrote down the tiger's demands and feelings on his pocketbook. This is the 30th redesign that Nike Golf Department made according to the requirements of Woods. After six months of hard work and continuous debugging, Nike finally came up with a golf ball that satisfied Woods. In the 2000 US Open, Woods won the championship with a 15 shot advantage from Nike Golf and set a record of winning the game with the greatest advantage.

That year, Nike jumped from a 0.9% share to 3.9% in the US$800 million U.S. golf market.

Conquer the "last fortress"

After signing a new contract with Nike, Woods was armed with Nike from the hat to the shoes. The ball was also Nike. The only club, but Titleist.

Titleist's balls and balls are recognized as "most professional" by the world. In terms of clubs, Woods also thinks that is the best. In Nike's view, this is not what they most want to see. Since so many "positions" have been set, why should we care more about one place? As a result, a group of technicians who had been "tortured" by tigers began to make up their minds to resolve this last fortress.

When Nike stepped closer, Titleist slammed and did not regard Nike as a real business threat. The President of Titleist unwaveringly believes that consumers will definitely choose the best Titleist product for a kit worth thousands of dollars. In January 2002, Nike introduced its first set of golf clubs. Eight months later, Woods showed his Nike cue at the American Express Championship in Ireland.

Tigers suffer from Nike at low tide

After he was happy, Woods suffered the first low tide in his career: he lost the first place in the world and lost his bonus record.

Tiger and Nike are grasshoppers on a vine. Tigers are in trouble. Nike's days are not easy. Golf products have been questioned by the outside world. For a time, almost all golf media and even every sports radio station are discussing the quality of Nike clubs. The Tigers immediately fought back: “I will not bet my career and sacrifice my victory for advertising.” The tiger once asked the teacher, Harmon. The teacher said that Woods had no problems with the swing and Woods put the Nike club into storage. room. Although Nike has invested tens of millions of dollars in the development and improvement of clubs, under such circumstances, the tiger has to change the club and Nike is powerless. Because they do not want to see the tiger again and again in the game.

In 2005, with the recovery of Woods' status, he re-enabled Nike 1 in early 2006, and there are 12 Nike clubs in the bag. In the past year, Woods and Nike Golf products have been perfectly combined, so the new five-year contract is on schedule.

How far Yao Ming is from Woods

As China's most successful sports superstar, I believe many people are very concerned about how far Yao Ming and Woods are. According to the US Sports Illustrated's recently released list of global athletes' income, Yao Ming ranks 36th in the world with nearly 20 million U.S. dollars in annual income; Woods, on the other hand, tops the list with annual income of more than 97 million U.S. dollars.

Yao Ming’s current endorsement of the brand has reached 12: Unicom, VISA, Apple Computer, Gatorade, McDonald's, MIG Mobile Phone, UPPERDECK Star Card, SORRENT mobile games, GARMIN GPS, Reebok and Pepsi, estimated total revenue exceeds 120 million U.S. dollars.

In August 2002, two months after the NBA draft pick, Topps and Upperdeck, the world's most famous star card companies, signed Yao Ming in succession. Yao Mingka, which sells for at least US$150, is the most expensive star signature card on the market. . On January 27, 2003, Yao Ming officially became the first brand ambassador for China Unicom’s CDMA brand with a value of RMB 30 million. Unicom is also the first Chinese company to sign Yao Ming. In October 2003, Reebok and Yao Ming signed a long-term contract (US$76 million in 10 years). On February 12, 2004, McDonald's announced that it had signed with Yao Ming, who officially became the spokesperson for McDonald's fast food. On December 17, 2004, TAG Heuer signed a contract with Yao Ming. Yao Ming finally stood with Tiger, the first Tiger in the sports industry.

Of course, Yao Ming's biggest penny came from his contract with the Rockets. On August 31, 2005, Yao Ming and the Rockets extended the contract to 2011, and the Little Giant received the maximum wage of $76 million for five years as stipulated in the NBA labor agreement.