One-on-one insist on D+ visit Zhou Zhengfangyuan
"The most important thing in the world is the solidity of one brick and one watt, the insistence of one stitch and one line..." - Zhou Zhengfangyuan Just a few years ago, the clothing industry still belonged to the profiteering industry. No matter what kind of clothes were designed and produced, it seems that everyone will pay for it, and it will be a prosperous and prosperous scene. Nowadays, with the improvement of the quality of life, the requirements of consumers are getting higher and higher, paying more attention to the quality and individuality of the products. The clothing industry seems to have been depressed compared with the previous ones. However, on the contrary, the market segmentation, the precise needs of consumers, these are the rains that accompany the independent designers to thrive, or that this is the normal and normal market form of the clothing industry. Whether in the previous "profiteering" period or the current "normal" period, there are always a group of designers who are unmoved and self-sufficient. Zhou Zhengfangyuan is one of them. Independent designer - Zhou Zhengfangyuan Her name is Zhou Zhengfangyuan, and her brand name is also called "Zhou Zhengfangyuan". In fact, she did not design and sell a large number of brands in the same way as most designers. Instead, she chose to focus on high-end customization in her studio, tailoring her consumers. For each service, we develop every design with care. Zhou Zhengfangyuan - custom clothing Of course, in addition to providing customized services to her consumers, she will also design and produce a range of products in each season. “As long as the contact is in the air, the feelings of independent fashion designers and bread will be there.†This sentence comes from an article she wrote about independent designers. The ready-to-wear collection designed by Zhou Zhengfang is extremely sophisticated on fabrics, patterns and craftsmanship. Because she believes that the real design is the expression of spirit, body and soul, and the body here is the expression of clear structure, design and color style. Zhou Zhengfangyuan-2017S/S series design draft The phrase “details determine success or failure†is like a golden sentence in the design world. Zhou Zhengfang is in design, layout, craftsmanship... Every step, every procedure is extremely attention to detail, she said: "I like to focus on the details, spend some time and effort Experience, because special things always make people remember." If you have the opportunity to go to her studio, even if you just customize a shirt, you will feel her attachment to the details. Careful measurement of each part, to achieve "tailor-made", customized precision. According to customer needs, design styles, even a stitch, a pleat will be carefully designed. The choice of fabric will also be carefully selected. Constantly revamping, constantly researching the layout, and striving for excellence, only to make the most suitable clothing for the customer's body shape. Even if the production is completed, the customer will try on it. If it is slightly uncomfortable, it will be modified and adjusted immediately. This is the real meaning of customization. "The passion that is immersed in the world, and the creation that does not persist in the end, is like an incoherent expression of the lost soul. I don't know who to paint it. I don't know who is being used for amusement, so I sleep and wake up.... I don't know what style is not you!" It’s hard to stay awake in a chaotic market. Zhou Zhengfang said that she doesn’t know if she is awake, but she is sure that she will insist on design because she believes it will be her most precious and unique. wealth. Independent designer - Zhou Zhengfangyuan Q: Shenzhen Original Design Fashion Week A: Zhou Zhengfangyuan Q: I read the article you wrote about the Chinese independent fashion designer. I feel very deeply. Can you share some more with us here and talk about your more opinions? A: At present, the domestic apparel market is generally saturated. In the first 10 years, the clothing industry is a profiteering industry. Because the industry threshold is low and the consumer demand is not high, the clothing industry is better. The clothing in the previous ten years is basically what to sell. Nowadays, with the development of society, the demand for consumers is getting higher and higher. For the style of clothing, people pay more attention to taste and personality. This is also the market space for independent fashion designers. Zhou Zhengfangyuan-2017S/S series design draft Q: In addition to the current situation of independent fashion designers, how do you think about the problems of cottages and copying in the industry? A: I personally think that a good designer should have a soul in a style, a clear expression of thought, and a designer's understanding of fashion should be passed on to the consumer through design. There are a lot of clothing brands in China and abroad. There are many brands with similar design styles. It is also understandable for commercial brands to sell what styles are good. In order to sell everyone to copy money, the most copied copy is the foreign big name. If you copy the design, copy the type, copy the process, copy the fabric, it is impossible to copy it all. Because each brand's brand positioning is different, it is sad that plagiarism is not good, such plagiarism is the effect of Dong Shi. If someone else sells well, they will copy it. Everyone will make a burst of money. In the end, it is undoubtedly a scrapped money. I think that only research and development is the king. Zhou Zhengfangyuan-2017S/S series design draft Q: At present, there are many incubators or platforms that support independent designers. It is everywhere, how do you view this phenomenon? A: I think this is also a product of the development of the times. The Internet industry is in a state of flux, and the traditional industry is either transforming or innovating. Under such a trend, one of the future developments is a platform company and a professional company. The platform type is to do wide and wide, and the professional type is to do well. Therefore, those clothing platform companies that have blossomed everywhere can do a wide range of work, and for independent designers, it is an option for future development, but it is not all choices. You can understand this. Q: How do you stay awake in a chaotic market and insist on designing your heart? A: It is very difficult to tell the truth. The clothing industry is not a relaxed industry. In fact, it is not clear to me that I am not clear. After all, no one suddenly gave me a lot of money for me to stop designing in my life. But I know that I will stick to design because I believe this will be my most valuable and unique wealth. Q: When did you decide to become a fashion designer? A: Probably at the time of junior high school, because a needle, a line, a piece of fabric are enough to make me happy! Q: What is the most attractive thing about designing this job? A: The most attractive thing about designing this job is because it is difficult to understand not only the colors, trends, styles, paintings, fabrics, patterns, human bodies, and crafts, but also the domestic market, and the dressing preferences of Chinese people in different regions. Q: What is the most exciting thing in the journey along the way? A: What excites me the most? Design is recognized? Do your favorite design? Do your own studio? Make money? Maybe not. Along the way, from the ignorance of clothing to the current martyrdom of clothing, I have been looking forward to the most exciting things happening. Maybe there is another half to share, maybe my next generation is just like me... “The designer will be happy with a brush, a touch of color, a piece of fabric.†– Zhou Zhengfangyuan Eco-Friendly Recycle Fabric,Eco-Friendly Recycled Velvet Fabric,Swimming Eco-Friendly Fabric,Recycled Polyester Mesh Fabric DEVON TEXTILE , https://www.devontex.com
