Particle Fever Beijing Store Grand Opening, Mystery Star Coach On-Site Teaching

The first independent sports brand in China, Particle Fever's physical store finally came to the palace, and it officially opened on June 3. It was selected as the next new super star by Lane Crawford The only sports brand! Although it was only established more than two years ago, it has maintained a low profile in social media, but there is no doubt that there are many deaths. Including KOL, fitness people, stars. The reason is of course the brand's maverick avant-garde attitude ------ bold subversion and re-creation of traditional sportswear.

The particle fever store opening event will invite a mysterious star coach to teach on the spot and share 36 fitness experiences with KOL. The star coach has been hailed as the first fitness coach of the Chinese entertainment industry. It is said that the content of the day's teaching is also very different. It is an absolutely unexpected core training method. It is recommended that you keep your curiosity and watch it on your own. The teaching venues were selected in the 690 square meters of grassland green space in the palace, and the core building of the grassland green space was the exhibition booth of the Snake Art Museum. This is the first time that the Serpentine Museum has built pavilions outside the UK. The particle fever activity is the first time the pavilion’s external activities. There will also be a dance performance on the opening day. Dancers wearing PF will stretch freely and dance lightly.

At the same time, Particle Fever x Lycra's flash show will also appear in the store on the same day. It is said that it will be presented in the most summery manner. In short, visitors should be allowed to travel to the tropics for a second, as if they have been surrounded by sunlight, and the skin has been tanned into a bright golden brown. All clothing will be exhibited in a "vacuumed" way, returning to instinct and deducting "beauty". This is inseparable from Leica's professional balance, comfort and strength, escorting every sporting experience. The particle fever is to make the sportswear a "good-looking and easy-to-wear design". From the inspiration, design, texture, to the details one by one, it allows the wearer to really experience the fun of sports and meet the expectation of the value of the summer.

In addition to the mysterious coach and flash, particle fever store itself is worth a look. Although the brand style is low-key, it does not converge on creativity. Everyone who comes into the particle fever store will feel that this is a modern art exhibition. First of all, each particle fever store has its own unique name and device, presenting different creative styles. "Time, Times And A Half" is the name of the Wangfuzhong shop. The main body of the store is a silver-gray open space with bright lights, an avant-garde and a sense of science and technology, and it will inevitably become a cosmic tourist. The most notable feature is the 15 meters high, which is an infinite space device that "can only look up." The beating of letters and the flow of shadows transform the structure, allowing the abstract symbols to intertwin with the real life, leaving no sense of mystery. With the constantly changing blue and purple lights, the next punch is scheduled to be popular~

The “well-informed” living blogger Sanyu has played in advance at the particle fever entity store. She claims to play to the Jingqu upper body, and was almost “security guard” “please go out”. The all-black spinning bike in the store stopped her from playing. The exclusive display of the PF on the bike is ingenious. The real person is in motion, and the virtual person is constantly eating in it, suggesting the corresponding calories that can be consumed during exercise! The distinctive expression form will make people involuntarily take pictures and try on in particle fever stores, and spontaneously on social media. Share communication. It is reported that the devices in the particle fever store will not be fixed and they will continue to cooperate with artists. This also made us full of expectations for more fun creations by PF.

Have to say, in the homogenized offline retail space, Particle Fever's physical store is particularly eye-catching. Visitors who have already been to the world are all sighed and sighed, as if they are entering an ideal world that is completely different from the reality outside. PF is not a brand that loves telling stories. The team is more convinced of the importance of repeated testing and experience. Therefore, in addition to the hundreds of tests before each product's appearance, the real sportswear is beyond the ordinary sportswear. Experience and interpretation are also important. PF will bring a unique choice of sports with more creative and professional qualities. On the afternoon of June 3th, we will come to the Particle Fever Mansion in the middle of the store and discover more exciting.