Street Network Research Finishing: Chinese women's brand far from the international big-name? Short answer: International big is very close to us, but we are still far away from the international big names. Into the East Chang An Avenue, Beijing Oriental Xintiandi, in addition to eyeing international brands like CHANEL, GUCCI, it is not difficult to find that some domestic brands are quietly rising, many of them European force, ladies house, Masfield, Jiangnan commoner, song Lysiosis, shadow children, urban ladies and other brands. Domestic and foreign brands on the same stage competitive, its length. For Chinese women, this is a learning growth, growing learning, is an essential stage of industrial development. In a sense, there would be no "Made in Italy" fashion today without the Italian experience of foundry in France. Chinese women need a leader? This issue is very cost-effective, with Stephen Chow in the "Westward Journey," the grammar, you can repeatedly ask several times "do not need it? Need? Do not need it? ..." On the one hand, the women's business does not need a leader. Because women are characterized by "personality" and "different", women's characteristics are the same. Fashion women to attend the event, the most afraid of people with "Zhuangshan." Not with Chanel, you do not need Gucci; Similarly, with Geffen does not mean you can not "exception", it does not mean you can not "Iger" and VeroModa. There are colorful women in this world, so there should be colorful women's clothing. On the other hand, the women's garment industry also needs leading enterprises. Because women are fashionable, and fashion is the need to guide. Women need to have a personality expression, at the same time, do not want to be considered out of date, this conflict determines a woman will converge to one or several fashion in a certain period. Therefore, women also need to have a "leader." However, this leader should not be just a business, or a brand, but at least it should be a square. Enterprises continue to upgrade themselves as early as possible to end the initial stage so far, the Chinese women have not really formed an organic whole, between the enterprises are still in the fierce market competition among the tactical stage, with a strong regional color, There is still some distance in strategic development. Although the current industry mentions Chinese women's wear, they often regard Shenzhen, Beijing and Shanghai as three bases, but this division is more of a division of geographical significance. According to statistics, the current annual sales income of women more than 100 billion, of which sales revenue of more than 400 million yuan of women's brand is not more than 10. In fact, the size of Chinese women is also limited to the geographical cluster and the overall strength of output value; although it also revealed the important influence in the national economy and social development, however, this scale is, after all, a loose combination. Chinese women's clothing is still in its own way, confused competition, the overall lack of cohesion stage, but also the development of China's women's industry in the necessary stage. Media and industry organizations should help the media and industry organizations to promote healthy competition and urge the government to give the garment industry a relaxed environment and encourage the industry to have the courage to enter the high-end market. If the enterprises themselves have the ability and willingness to enter the high-end market, it is the freedom and care of the enterprise, but there is no need to rush to seize the "high-end clothing" market. In a sense, so-called high fashion, big-name clothing and high-priced clothing have historically been defined in international markets. In a long period of time, we can only make a difference in the low-end market. Moreover, to be able to occupy in this market is already quite difficult. Our dreams of entering the international high-end market have not yet come true. Our backyard has been lost. Do not you see GAP, H & M has relied on its super-lethal "fast fashion" large-scale into China, and we compete for thousands of dollars below the market. To correct one-sided propaganda in the women's industry, "bigger and stronger," because "small quantities, more varieties, fast changes" is the unique law of the women's industry. We must tilt the center of our support to small and medium-sized enterprises and let the competent enterprises among them gain greater possibilities on this large platform. Developing an Operational Strategy With China's accession to the WTO, international capital has also started to enter China. The power of private capital, which has been repeatedly hit and interrupted in history, has once again risen up. The garment industry, as a representative of private capital, fully demonstrates its tenacious vitality . We must accept international division of labor and do a good job in the "processing industry" at home and abroad. This is a way of survival and a way of learning. In a sense, there is no "Made in Italy" fashion today without the Italian experience of working for French high fashion. Over time, "design" and "scale" are over-biased, and we must re-understand the status of "technology" and "quality." Overemphasis on design is one-sided understanding of the international apparel industry, we only see their high level of design, but did not see that their high-level design is based on the "technology, quality" and "brand development" based on of. To enhance the brand influence In the country, a business brand generally three to five covers the consumer layer of almost all ages, single brand is difficult to become stronger. Therefore, a considerable number of enterprises have felt the touch of the "ceiling", scale and sales to achieve new breakthroughs, they began to shift management and innovation. The core strength of the leader comes from the corporate brand influence. When people talk about a big name, they often only pay attention to the brand and neglect the company behind them. At this moment, they can think the brand value is established. When people discuss the company with the brand, they can think the influence of the brand occurs. When Brands are influential when brands, businesses, and leaders are considered at different levels of the brand; when an influential brand is tied to an industry, then the brand has the industry-leading premise . Brand influence comes from promotion. Hard to imagine, a no promotion of enterprises, even earn more money, how much in the industry appeal? Entrepreneurs should be scholarly and socialized. Due to the private identity of garment enterprises, some enterprises, though surely through accumulation, possess the enviable strength of capital. In the early days of their undertakings, they dared to rush forward and started to become conservative after their success. This is related to the great external environment and also to the individual's "self-cultivation." If a businessman can only get money when starting a business and is sad, he should also switch to entrepreneurs and even scholars. After a businessman has been transformed into an entrepreneur, he may have only focused on the enterprise itself; but after turning from entrepreneur to scholar, he looks at the industry and the world. He does not need to bring out Ph.D. and M.Sc. students like mentors at the university, but he can develop with many businesses and even the entire industry with the philosophy that he founded. Think of yourself, how far away from entrepreneurs? How far is it from academics? Develop standards to guide the development of the industry bigger business, with influence, the new challenge is to standardize and standardize. Chinese women's clothing is still generally used some of the original textile industry standards, some companies also refer to a number of international standards, this is the first step in the norms, the realization of the enterprise is a standard way down, is the standard implementation. At this level, companies are still at the same level of competition. Women should further develop, the standard should be placed in the healthy competition, while driving other similar businesses progress, forcing their continuous improvement. We should not ignore the domestic market with our motherland in mind. A survey company that: household assets of more than 300,000 yuan, with an annual income of more than 100,000 yuan in the middle class. Based on this calculation, China's middle-income families will reach 100 million in six years and their average household assets will be 320,000 yuan. This 100 million middle-class families are now representing a huge consumer market. The challenges of economic integration and social pluralism have begun to emerge in other industries: global mergers and acquisitions. The significance of this for Chinese women's wear lies in the following aspects. First, doing a good job in the domestic market is an international act in itself. Second, it is because of the mutual infiltration of industries that on this basis, it is of great significance to have a global market.
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