SHOWDAY won the 2016 China Brand Festival Gold Award

The tenth China Brand Festival with the theme of “Confidence and ingenuity” was held on August 8, 2016 at the Dalian Donggang International Conference Center. Xiuyi apparel, as the leading brand in underwear industry, was invited by Ms. Zhang Jingqi, the general manager. Show Wo SHOWDAY won the 2016 China Brand Festival Gold Medal - the leading brand in China's underwear industry!

The 10th China Brand Festival event

Ms. Zhang Jingqi, General Manager of Xiuyi Clothing

China Brand Festival is China's largest and most influential annual brand Olympics. The “Golden Spectrum Award” is the most authoritative award that represents China’s top brand influence and appeal. Through a comprehensive review of the annual brand industry status, brand purchasing power, brand activity, consumer influence, brand social responsibility and other indicators, the industry's best-performing brand is selected. These brands are the leading and proud of the Chinese industry, and they are also the best windows and business cards for the development of the industry.

Xiu Jin Apparel 2016 China Brand Festival Gold Medal Award - China Lingerie Industry Leader Brand

The 10th China Brand Festival Award Presentation Ceremony, Ms. Zhang Jingqi, General Manager, Xiuyi Clothing (5th left)

Since its establishment, Xiuyi Fashion has always been one of the important tasks for the development of the company in terms of the shaping of brand power, the maintenance of brand values ​​and the scientific management of brands. Underwear brand SHOWDAY has received public recognition and popularity for its popular positioning, affordable price, high quality products, professional service and fashionable shopping environment, and cost-effective consumer experience. The show brand aims to create a full line of branded clothing including bras, underpants, home wear, sleepwear, bodywear, suspenders, swimwear, warm clothing, leggings, socks, men's sleepwear and shorts. With its own investment and accumulation of the brand, it has been unanimously recognized by people both inside and outside the industry and has become a leader in the underwear industry!

Ms. Zhang Jingqi, General Manager of Xiuyi Garment, took a photo with Chairman Ai Feng of Brand Alliance (pictured right)

According to Ms. Zhang Jingqi, general manager of Xiubu costumes, “As a company that won the Gold Medal Award for the 2016 China Brand Underwear Industry, Xiu Wei not only carries the mission of carrying forward the Xiuyu underwear culture, but also carries the social responsibility of the national brand. In the future, Xiu Jin will use the “2016 China Brand Gold Specs Award” as a new starting point. In the future development, it will continue to uphold the innovative spirit of “Leading Generation, Create One”, designing and developing a more fashionable and healthier product. Under the trust and support of all walks of life, Xiuyi underwear will be built into a world-famous underwear brand, which will make the underwear industry a great legend!”