Under the wave of consumption upgrade, Fengshi launched its own brand to enter the mainland market in the past 100 years.
According to the "China Residents' Consumption Upgrading Index Report (2018)", China's consumer consumption upgrade index has accelerated, and after 85 and 90, it has become China's new consumer. This group generally has advanced international vision and new consumption concepts. They have strong spending power, pursue individualized and tasteful lifestyles, pay attention to the quality of life, and look forward to the diversity of shopping experience. For the new consumer group, they buy more than just the goods, but also buy an experience. The new consumer group represents not only a group of people, but also represents a new way of life. Driven by them, China has gradually entered a new era of consumption that tends to be rational and balance prices and quality. The supply chain management giant and the centuries-old company Fengshi Group have been committed to serving the domestic and international consumer markets for many years, and have a deep understanding of consumer lifestyle and value pursuit. The Fengshi Group Li & Fung Research Center has intensively studied the Chinese retail market for many years. Through its unique network of relationships, it has obtained objective and accurate data and analyzed the latest trends in national consumption. They insist that only by understanding the changes in consumer needs and habits can we provide products that meet the consumer's wishes. In the face of the fast-growing consumer market, in order to meet the individualized and quality demands of new consumer groups, Feng Group has creatively proposed the concept of “strategy selection†and created its own brand. It officially entered the mainland market this year. What is "strategy"? "Curate" is based on its rich product and procurement experience. The company selects the best and most suitable products from the world, and then according to the lifestyle, needs and preferences of Chinese consumers. The design and customization of exclusive quality product lines not only conforms to the future development trend of the global retail industry, but also reshapes new values ​​in this process. From proposing the concept of “strategy†to putting the concept into practice, all of this benefited from the flexible and efficient supply chain ecosystem of Feng Group and the 113 years of global sourcing experience of its listed company Li & Fung Co., Ltd. Li & Fung has a sourcing network of more than 10,000 factories around the world, providing one-stop service for procurement and supply chain management for Feng's brands. The daily necessities are the projection of a person's spirit and the true embodiment of the style, which also means higher requirements for quality. The Feng Group clearly understands this. They have a young and creative team that masters Hr's latest fashion trends, and the international product and brand experience also makes this team more aware of the needs of consumers. They have created a range of high-quality lifestyle items that are needed at the different stages of life for individuals and families. Their brands include the home life brand Inspired Living (“ILâ€), the baby brand Tiny Toes, the pregnant brand l'apricot, and the function. Sex and sports brand FNTL, the lingerie brand Trubody, and the men's underwear brand Andras Ander. Home Life Brand IL Showroom Baby brand Tiny Toes showroom Pregnant women brand l'apricot Aibei exhibition hall The lifestyle of modern consumers is constantly changing, and the demand for functional products is increasing. Feng's design team is also aware of this, they incorporate technology elements into their products, and the functional fabrics they choose are windproof, rainproof, sunscreen, and even skin care, meeting the diverse needs of new consumer groups. Women's underwear brand Trubody cherishes the use of innovative microcapsule technology to add skin care ingredients to fabrics In addition, Fengshi Group has many years of experience in helping customers check the quality of their products, and strictly manages and supervises all aspects of product sources, raw materials, product safety, employment safety, production environment and environmental protection. At the beginning of this year, Feng's own brand IL official collection store was officially launched, where consumers can find the high-quality daily necessities needed at different stages of life. In April, IL Flash Store was registered in Shanghai K11, which perfectly explained the essence of quality from store layout to product display. IL carefully selects durable and good objects, and hopes to lead more consumers to the perception of product quality and add a sense of life. IL flash shop login Shanghai K11 A hundred years of Fengshi, able to stand up to the present, relying on the continuous exploration and practice of the market, as well as accurate insight into consumer psychology, to bring consumers a quality product and service experience. This time, Feng used "strategy" to meet the needs of consumption upgrades, launched his own brand, and set off a new revolution in the retail market. Under the wave of consumption upgrades, the challenge is always there. Although the new retail meets the needs of consumers in terms of content, form and experience, the essence of retail will eventually return to the product itself. Only from the consumer's point of view, continue to provide high-quality products, creative design to show taste and style, truly "customer-oriented", brand value can be more real, and ultimately win the trust of consumers . About Feng Group Headquartered in Hong Kong, Fung Holdings (1937) Limited is a privately owned multinational group. Fung Holdings is a major shareholder of the Fung Group, whose core business covers the entire global supply chain management of the consumer goods market, including trade, logistics, distribution and retail. The Fung Group employs 42,000 people in more than 40 countries around the world. The development of the Feng Group has a long history. Founded in 1906, the group has developed into a global supply chain management business by operating export trading business. The group has witnessed the glorious history of Hong Kong and the Pearl River Delta region becoming one of the world's production and trade centers. Today, the group focuses on creating a supply chain for the future, helping brands and retailers to thrive in the digital economy and creating new opportunities for brands across the globe, opening up new product categories and expanding into new markets. The listed companies of the Group include Li & Fung Limited (Hong Kong Stock Exchange stock code U00494), Libiao Brands Limited (Hong Kong Stock Exchange stock code U00787) and Lia Retail Limited (Hong Kong Stock Exchange stock code U 00831) . The Group's private retail operations include Lihong Investment Co., Ltd., Lishi Holdings Co., Ltd., Litong Clothing (Holdings) Co., Ltd., Toys "Anti" Dou City (Asia) and Suhyang Networks. For more information, please visit the company website: Seam Seal Tape For Laminated Fabrics,Jual Seam Sealing Tape Waterproof,Seam Seal Tape Waterproof,Auto Body Seam Sealer Tape Jiangmen M.F.B.S. Machinery Ltd. , https://www.newpowerhk.com
