Xu Changjie: Children's wear is no longer the "shrinking fashion" of adults.

On April 1st, the last day of the 2018 China International Fashion Week, the stage belongs to the children.

Children's wear was born with the entire fashion industry. For a long time, children wore miniatures like adults. Chinese children's wear was born with the development of modern clothing. Compared with men's and women's wear, the concept of children's wear started late in China.

With the emergence of the parenting group after the 80s and 90s, the major children's wear brands are also making efforts to upgrade the children's wear market with the two-child policy. In particular, in the context of the adult clothing market becoming saturated, children's wear is hot. .

The advantages of the growing environment have made the post-80s and post-90s more emphasis on the cultivation of children in the spirit, aesthetics, and values. With the rise of this new middle class in China, the domestic children's wear industry has also begun to take a thriving step. In this fashion week, FLOWER NINE, LE LUPERCUS, by pider bb, Shui Baer, ​​Yi Shu, Wang Xiaohe and other brands have been released.

And the three children's wear brands of Autumn XIII, VICKY'Z and Connie Junior also chose to appear on the last day of Fashion Week at 751D·PARK. The integration of this children's wear brand is like the competition between brands and domestic. A collective voice of the children's wear brand.

The sun is falling in the woods, the trees are dating animals, the petals and the clouds are decorated, and the pure angels fall into the mortal world..." This is not a fairy tale, nor an animated scene, but an autumn show. The scene.

With the theme of “Non-Children's Ordinary”, Qiu Thirteen presents a new concept of design and design, which is full of colorful details, detachable and stackable, giving children a new experience of matching.

The brand uses "small gauze skirt" as the main design item, extending from one point and one element to the infinite possibilities. The small animals, flowers, plants and other items from the nature are presented in the yarn. On the skirt, let the children feel the wonders of nature, feel the infinite changes in design, and stimulate the creativity of children. The clothing with its sense of quality, design and sense of the times gives the new charm of the current private service.

VICKY'Z is the most beautiful aurora with 1202 sets of parents. This season's VICKY'Z clothing release is divided into three series, 1202 sets of clothing with the theme of "Aurora" (Aurora).

The designer perfectly integrates the beautiful arc, aperture and continuous color shape of the aurora into the brand through different designs and crafts. The clothing is expressed in different ways such as fabric stitching, lines, pleating and handwork. Cold but warm.

In terms of color, the Aurora's cool and warm colors are used, the main colors are cool blue, green, purple and warm orange and red; the neutral color is black and white; the three series use light to heavy color transition. The transition from face to line, from simple to complex.

The fabric is made of heavyweight material, light-weight yarn forging, and medium-thick suit fabric transition. At the same time, use Aurora's bright silver PU stitching. The style is echoed by an O-shaped, pleated, semi-outcropped, curved design with an auroral shape. CONNIER JUNIOR takes "love" as the starting point, "home" as the starting point, and "love" as the inheritance, and conveys the mother's sincere love for the child.

CONNIE JUNIOR's design was inspired by Zhuangzi's "Easy Travel", which is like a growing up child. I hope that the children in the moment can grow up in joy and innocently. It is also the original heart of the designer.

The narrow relationship between the three children's wear brands presents us with a fashion feast about design and love. At the same time, we also see that the children's wear brand is no longer a “miniature” version of adult clothing, but a child's heart and children. The perspective of the world to look at the clothing.