100% pure cashmere with no more than 20% cashmere

Business Club January 21 hearing cold winter season, all kinds of wool, cashmere products into the hot season, consumers have started to buy cashmere products. Cashmere is one of the precious special animal fibers, is the world's best quality textile raw materials One of the highest-priced raw materials has been hailed as "soft gold." However, the quality of the entire cashmere product is uneven, and it is hard to distinguish between genuine and fake. Perhaps a cashmere sweater you bought at a high price cannot be taken. Give you the kind of warmth it advertises.

Every winter, cashmere sweaters are one of the best-selling products on the market. All kinds of 100% pure cashmere products are filled with the market, but the production of cashmere is so rare that the real 100% cashmere sweaters are overpriced. Cashmere sweaters take the opportunity to occupy the market.

Recently, a survey by the reporter found that 100% cashmere sweaters filled with more than 100 yuan in the market are basically fiber or wool blended, because an ordinary 100% pure cashmere only costs 300 yuan. Around. Although there is supervision of related departments, but the "100% pure cashmere" logo has gradually become a number of small and medium-sized cashmere companies and consumers play a digital game.

Not only that, because of the backlash of interests, the purchase of counterfeit brands such as Ordos, Luwang, etc., which flowed into the market after random branding became one of the main profit-making methods for some small cashmere companies.

True and false 100% cashmere

Cashmere is a thin layer of fine velvet that grows on the goat's outer epidermis and hides in the roots of goat's hirsuts. Due to the scarcity of production (which accounts for only 0.2% of the world's total output of animal fibers), and more importantly, its excellent quality and characteristics, it is traded. The negotiated price is also called "soft gold".

According to a set of public statistics, about 70% of the world's cashmere is produced in China, of which the Inner Mongolia Autonomous Region's production accounts for about 50% of the domestic cashmere output. Erdos, Baotou and other places are the major output markets of the autonomous region, so the above Many local people in the region rely on the cashmere industry for gaining profits or raising family life.

Traveling to Ordos to buy cashmere sweaters has also become a common practice. If you want to start a cashmere sweater at a relatively low price, the locals will recommend to go to a cashmere street in Ordos to take a look.

A short street to the west of Ordos Holding Group is a street where cashmere people are very familiar to Ordos. In addition to outsiders from Ordos, most locals in Ordos will purchase cashmere products on a cashmere street. The primary reason is that the price is cheap. .

Drive to cashmere street, looked up and saw the name of most shops are covered with cashmere, including Erdos, and the store's merchandise furnishings are basically not much different. After investigating a number of stores, the reporter found that The cashmere sweaters in the cashmere street store are priced from 200 yuan to 600 yuan, depending on the style and thickness.

"In the past few years, cashmere sweaters have been difficult to sell. If I put them on the market a few years ago, I wouldn't bargain at all. If you think the price is not suitable, someone will find it appropriate to buy it." The owner recalled that in the end, the shopkeeper stated that the cashmere sweater with a price of 380 yuan could give a wholesale price of 180 yuan.

When the reporter asked about the content of the relevant cashmere sweater, the above-mentioned shopkeeper did not hesitate to tell that the cashmere content of these cheap cashmere sweaters was only between 20% and 30%, but the reporter found that most of their logos were printed with "100 The words "% pure cashmere".

Like most of the vendors on this street, Huarong Commercial Building on the west side of this street brings together more cashmere sweaters. The price of its products is even lower than that of shops along the streets, and it is basically a wholesale business.

The reporter visited the Huarong Commercial Building on the grounds of wholesale cashmere sweaters. Most of the shops and stall owners stated that they only wholesale "white skin" (note: refer to cashmere sweater without any sign).

"We usually don't give you any trademarks or logos. All of them are "white hides" for you. The others are your own operations." A shopkeeper told reporters that the content of the cashmere sweaters he had sold The owner of the shop stated that his product can contain up to 20% cashmere, and it is the seller’s own wish to mark the “white peel” after it is sold out. “If you put it online, hang it 100%. Pure cashmere is fine, as long as you sell it and don't find it there is no problem."

According to a number of shopkeepers, the current sales channel for “white hides” is mainly the Internet. In addition to the owner’s own sales of cashmere sweaters on Taobao, many local young people also wholesale large quantities of cashmere sweaters from these shops or stalls. Sell ​​on Taobao and other platforms.

Because of the sluggish sales environment of cashmere sweaters over the past few years, merchants are very much looking forward to having more sales channels. At the same time, due to the increasingly stringent checks on cashmere products, small traders only sell “white hides”. The logo for cashmere sweaters is not available.

"If you look closely on Taobao, you can see that most of the cashmere sweaters on Taobao that cost more than 100 yuan are made of 90% or even 100% pure cashmere. These clothes are basically containing cashmere. Not more than 20% of the amount, if there are cashmere sweaters may sell cashmere sweaters do not contain cashmere. "A shop owner who owns an online shop for the cashmere logo chaos also appears quite helpless," although we also Do not want to deceive consumers, but online 100% pure cashmere products flying everywhere, you hang a product containing 20% ​​cashmere online, there will be no business at home."

Not far from a street of cashmere, it is the location of Ordos Holding Group. A boutique shop in Ordos is on the first floor of Tianjiao Hotel, which belongs to the group.

The reporter strolled down the boutique and found that the cashmere sweater from Ordos brand had a price ranging from 1,000 yuan to 10,000 yuan depending on the quality of the craftsmanship and cashmere, and the 1,000 yuan cashmere sweater accounted for only a few of all the products in the store.

What is the cost of a real 100% pure cashmere sweater?

Wu Gang, general manager of the Deer Group, calculated the amount of money for the cashmere raw materials on the international market. The average price of one ton of cashmere raw materials was about 850,000 yuan, and basically an ordinary women's cashmere sweater was basically About 250 grams, plus processing fees, loss of production process, etc., only the price from the assembly line is about 300 yuan.

Before entering the circulation channels, they also need to spend various expenses such as transportation and channel promotion, so cashmere sweaters and pure cashmere on the market for more than 100 yuan are completely out of the way.

Business survival

Then, where did these merchants' supplies come from? How was the process of producing such cheap cashmere sweaters? A reporter with a question asked the small and medium-sized enterprises produced in cashmere sweaters in Ordos.

Dongxing District, Ordos City, Fuxing Cashmere Industrial Park, if not a large billboard around the enterprise, it feels like it was a quiet park. This was built in 2002 and handed over all kinds of cashmere production. The parks of enterprises are booming when they begin production. However, nowadays, some enterprises in the park have ceased to work and even leased factories as warehouses to other companies.

In 2002, Dongsheng District, Ordos City Cashmere Industrial Park through the initial investment, a number of cashmere production enterprises have a certain production and processing strength have started to settle down.

In that year, the cashmere product manufacturing company where Zhao Yuan (a pseudonym) was located became one of the first companies to settle in.

Out of confidence in the development prospects of the cashmere industry and a series of preferential policies given by the relevant departments at the beginning, after the acquisition of large blocks of land, Zhao Yuanhe’s management team has formulated the second phase or even three of the next few years. Expand the project plan.

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