2012 Shenzhen Fashion Show - EIN Women's Interview
July 8, 2012, the twelfth Shenzhen apparel trade dress fair was held ceremoniously, EIN brand women's unique exhibition hall design debut this clothing exhibition. EIN women's pavilion design gallery to showcase the image of the latest fall and winter 2012, an array of products, ingenuity of style designed to attract the attention of many visitors. EIN women Xu manager took the time to accept the interview of China Beauty Network reporter, her quiet and elegant temperament, gentle smile, and EIN women's clothes, touched the hearts of our correspondents. China Beauty Network: Xu manager, first of all you can tell us about our company and company brand a profile? Xu Manager: We Weir, Shenzhen Clothing Co., Ltd. was founded in 2002, its main EIN and words brand. To 2007 FROZEN, a high-end brand. China Beauty Network: That these brands are mentioned in our brochures it? Xu Manager: Because this year's exhibition hall mainly want to promote EIN, and other brands are extended from the EIN, so EIN is the core of the propaganda. China Beauty Network: Our EIN is composed of three simple letters EIN, but these three simple letters certainly have a simple moral, can we explain in detail? Xu Manager : This is composed of three-letter abbreviation of Elegence in natural, the Chinese translated as "parade," can literally feel the word is associated with our brand style, our brand wants to promote a natural, clean , Comfortable, a bit rebellious, and a very clean attitude to life in northern Europe. China Beauty Network: Just visited our exhibition hall and found the exhibition hall layout is different, unique, you can give us to talk about the theme of this exhibition is what? What kind of meaning does it have? Xu Manager: Our pavilion can give you a very direct feeling, you want to convey that the Nordic kind of very clean attitude to life, to enhance the effect, invited the Nordic artists to participate in the design of our products, part of the product Video and video, and hopes to provide consumers with a more direct connection through the works of these artists. The name of the exhibition hall is to breathe, feel the freshness of Nordic sense of breathing, and arouse the lungs of consumers with fresh breath. China Beauty Network: I also see this show our EIN brand shows a lot of new products, you can introduce us to introduce the new features and advantages of the show where? Xu Manager: This is the exhibition area A 2012 autumn and winter of new products, then our 2012 theme has always been like elves like elves, and then spring and summer when the ocean as an element, autumn and winter as the forest element, In fact, mainly to the earth as an element, it is natural. In the color system is based on earth color, very clean and pure. China Beauty Network: I know that our EIN women's brand is adhering to the nordic Nordic aristocratic customs, it is at this moment that the tide is that we EIN women's clothing is how to adhere to their unique style and getting better? Xu manager: Our brand design through the life, value, art, preferences and other elements to interpret contemporary women's soft and not restless, freedom is not treason, tenacity is not fearless, we want to convey the Nordic kind of very clean attitude to life philosophy, We express a longing for comfort, rustic, pure life and things. We hope that through a good product to consumers, the pursuit of fashion is not the kind of extravagant luxury, but simple luxury, we use the fabric is also very natural and environmentally friendly, the use of cotton, linen, velvet and so on. China Beauty Network: EIN as the original design of women's wear brand, certainly have their own unique design style and approach, for this point, can talk about specific? Xu Manager: Ein's design taste of transcendental atmosphere, maintaining a high artistic style without losing the practical, strong recognition of human heritage brand gives the brand a simple and quiet qualities, is a simple luxury, introverted publicity. In terms of design techniques, Ein does not mean to explore expressive and contemporary design methods. The materials and colors are ingeniously designed to describe the inner realm and rich connotation of modern women. China Beauty Network: low profile but not luxury style will be loved by the majority of women, then we EIN brand positioning and consumer groups positioning what is it? Xu manager: brand positioning is a modern urban white-collar workers, consumer groups 25 years old to 40 years old right. China Beauty Network: Our EIN ladies beautiful product design, the layout of the exhibition hall carefully, attracting the majority of dealers to visit, that came from the past two days to visit the customer point of view, we are concerned about the more aspects of Yan Lin What is your feedback on our brand? Manager Xu: Our pavilion is a bit different from other pavilions. We want to create a space for comfortable pavilions. We mainly want to promote an idea instead of putting on a piece of clothing. Through this exhibition, there is a Some customers, he may start a little can not understand, but we are guided by the scene, through the introduction, but also get good feedback. Although art galleries are supposed to absorb something in a quiet environment, many visitors to this time can read it. Like a new generation of young people, they are also beginning to pay attention, buy clothes not just wear, but to put an art of life into the clothing. China Beauty Network: That our brand stores around the country is how the distribution? Manager Xu: The network of shops has extended to every large and medium-sized city in China and has counters and monopoly in Shanghai, Beijing, Shenzhen, Fuzhou, Xiamen, Xi'an, Shijiazhuang, Guiyang, Qingdao, Kunming, Urumqi, Nanjing and Hangzhou A total of more than 200 stores. We are mainly in the first-tier cities, which are also mainly in the second-tier cities in the A-type shopping malls in 2010, we also opened an online shop, we all know that in recent years, women like to go to work online shopping, the trend is Increasingly optimistic. China Beauty Network: Like this to participate in the Shenzhen Garment Fair, one of the purposes is also to promote our brand, that addition, our brand there any other promotion? Xu manager: In addition to participate in such activities, as well as video, text messaging, but also some pictures, update the microblogging to communicate with customers, and then focus on the interaction with the pip, such as some Thanksgiving activities, our company Is very focused and customer interaction, to the after-sales service condolences, seasonal condolences, to maintain a link. China Beauty Network: China Beauty Network survey statistics, EIN brand echoed in the market was good, recognized by the majority of dealers, I do not know in recent years or longer EIN what brand of development plan? Can we describe it? Xu: We do not have a very clear plan to achieve what we want to achieve this year. This year is the tenth anniversary of our EIN. Therefore, we hope that from this tenth anniversary to the next ten years, we can make it from China China image. China Beauty Network: Thank you, Manager Xu today to accept our interview, let us have a more in-depth understanding of the EIN brand, where I represent the Chinese beauty network I wish you and your team in the clothing show a complete success , But also wish the EIN brand in the future development of better and better. Glass Candles,Crystal Glass Candle,Glass Jar Candle,Glass Candle,Candle Sets,Coffee Scented Candles HEBEI GEMMY IMP.& EXP.CO.,LTD , https://www.hbgemmy.com
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