Canton Fair can see the future of textile export: not only price hero

The 120th China Import and Export Fair (hereinafter referred to as "Canton Fair") closed in Guangzhou. According to Xu Bing, spokesperson of the Canton Fair and deputy director of the China Foreign Trade Center, the number of overseas buyers of the Canton Fair has resumed growth, and the turnover has initially returned to a steady state. Judging from the relevant situation of the 120th Canton Fair, enterprises have continued to innovate, and have made positive progress in structural adjustment, transformation and upgrading. The international competitiveness and risk resistance have improved, and the conversion of new and old kinetic energy has accelerated. This also reflects the future development trend of China's foreign trade.

The cumulative export turnover of the Canton Fair was US$27.89 billion, an increase of 3.2% over the autumn of 2015. Among them, textile and apparel transactions reached 1.63 billion US dollars, an increase of 1.8%, accounting for 5.8% of the total turnover. Xu Bing specifically said that the EU, the BRIC countries and the United States still ranked the top three, accounting for 7.10 billion US dollars, 3.80 billion US dollars and 3.71 billion US dollars, respectively, an increase of 5.6%, 11.5% and 14.7%, respectively, accounting for the total transaction 25.5%, 13.6% and 13.3% of the amount.

The export turnover of the countries along the “Belt and Road” was 8.25 billion US dollars, an increase of 1.5%, accounting for 29.6% of the total turnover. In the transaction orders for textiles and clothing products, the proportion of short-term orders is still high, and the proportion of long-term orders is still low. The proportion of short-term orders within 6 months reached 81.6%, and the proportion of long-term orders was only 18.4%.

Compared with previous sessions, buyers have increased their willingness to purchase textiles and apparel, have reduced price sensitivity, and are more concerned with the technology, brand, quality and service of products. Since the beginning of this year, the world economy has been weak, the demand in the international market has been sluggish, and global trade has continued to slow down. On November 8, the General Administration of Customs released the latest data on China's foreign trade import and export.

Statistics show that in October, China's textile and apparel exports reached 21.46 billion US dollars, down 9.2% year-on-year. From January to October, China's textile and apparel exports totaled 219.546 billion US dollars, a cumulative year-on-year decline of 6.5%. Xu Bing said that from the current situation of the Canton Fair, the current world economic and trade environment is more severe and complicated, and the basis for the stabilization of foreign trade is still not solid. The downward pressure is still relatively large, and the task of realizing the annual foreign trade is arduous.

However, from the data of the current Canton Fair, the number of purchasers and the volume of export transactions have increased year-on-year. Exhibitors generally reported that the Canton Fair's transaction results were better than expected. This time, 12 foreign trade processing enterprises from Xiliu Town, Haicheng City, Liaoning Province, carried trousers, tooling, as well as cotton clothes, ski clothes, yoga clothes, as well as clothing accessories, luggage products, etc. Intention orders exceed $40 million.

According to the relevant person in charge of the Xiliu Pavilion, Haicheng Xiangpeng Textile Co., Ltd., which produces denim and denim fabrics, took less than two hours and won an order of $400,000 from Japanese buyers. Nearly 20 companies under the Shanghai Textile Group, dressed in 173 booths and nearly 500 teams, appeared in the Canton Fair. Among them, Shenda shares sent 13 foreign trade personnel to the conference. Only three days after the opening, they received 442 visitors from 25 countries and regions including the United States, France, Germany, Italy, and South America, South Africa and Southeast Asia.

Velvet rompers and baby dresses are the most popular. About 30% of the customers expressed their intention to cooperate. The home textile products cotton blankets and polyester super soft quilts are also popular among buyers such as Peru and Germany. Buyers expressed their desire to cooperate on the spot. Wang Shuzhen, deputy general manager of Fujian Jinjiang Weilong Garment Co., Ltd., who participated in the Canton Fair for the first time, told reporters that on the first day of the Canton Fair, the first 5,000 foreign trade orders exported to Europe and the United States were basically finalized.

“An average of more than 10 intentional orders per day.” Gong Jiansen, general manager of Shifani Trading Co., Ltd. from Keqiao, Shaoxing, Zhejiang, said with joy that the home textile products displayed this time are the latest models of this year, and their self-produced curtains have become Europe and America. The first choice of merchants. The brand bags produced by Shanghai Overseas Import and Export Co., Ltd. received more than 70 batches of foreign businessmen on the first day of development. In particular, bags made of PET, a new environmentally-friendly and recyclable non-toxic material, are particularly favored by foreign investors, and a merchant has placed a large order on the spot.