Cross-border pan-entertainment, change partner

——Streaming media network talks 2017 Guangzhou main forum speech

[Huicong Guangwang] Everyone in the industry, everyone, good morning!

Thanks to the organizer's invitation, I am very happy to talk about it in Huacheng in the early summer of this show. The theme of this year's main forum is "Smart upgrade, operation wins." Coincidentally, just last week, we made a smart upgrade on the system, which is to start the BesTV "Future Partner" program. The key word is cross-border. In my opinion, in the 12 years of BesTV, there were three smart upgrades, one called stride, two called cross-screen, and three called cross-border.

First, step: Wisdom upgrade 1.0, create a hundred vision mode.

Vice President of Oriental Pearl and President of BesTV

Stepping, 12 years ago. For BesTV, the content of radio and television went out of the wall for the first time.

Driven to another runway - telecommunications broadband. For telecommunications, it is the first time to touch the video business.

This technological revolution has created a series of "new views on television." It is "not catching up to watch the replay, time is not enough to watch, the channel is waiting for you to watch, the pursuit of the drama is not stopping." This is revolutionary in the traditional TV field.

The technological revolution created new media logic, and this step took the TV through the triple door. First, the purchase of content has spawned an early content copyright market. We bought 1.2 million hours, six systems. Today they are called the head IP, the copyright IP has become a black hole to suck gold, everyone has won the bloodshed, and even hit it. IPTV, this technical term, is actually a slogan. The second is paid viewing, which has spawned a business model. Ended the era of TV free lunches. The third is productization, which has spawned the user business model. We pioneered NBA live broadcasts, which was impossible in the past.

The above three points are the syllogism of listening to new media today, and in the early days the industry called the BesTV standard and the BesTV mode. The stepping step 12 years ago was the first systematic and intelligent upgrade of radio and television.

Second, cross-screen: Wisdom upgrade 2.0, establish the BesTV system.

“Each set of technologies gives rise to a perception that each channel is an arrival, each terminal creates a life, and each application innovates an experience.”

After 12 years of practice, we can concentrate on these four sentences.

BesTV is always sensitive to new ideas. In the field of large screens, we have a total of more than 400 patents. EPG continues to iterate and has entered version 6.0. The earliest IPTV, the first batch of boxes Xiaohong, the first intelligent integrated machine popular TV in the radio and television system, the first VR area on the mobile screen, the test of laser TV and so on. BesTV, the maintainer first move first.

In 2015, in the process of integration of listed companies, digital interactive TV based on radio and television, IPTV based on telecommunications, Internet-based OTT, mobile phone mobile services all operate under the BesTV brand. These large-screen small screens have realized physical superposition. Now we have IPTV 32 million, OTT 19.80 million, digital TV 52 million, and mobile terminal monthly more than 10 million, which is a system of hundreds of millions of multi-screen users.

We are not satisfied with the physical superposition. Last year, we started the multi-screen plan, which is the large-screen interactive business, relying on the full license of the video business and the unified content library. This business has been in telecommunications, mobile and China Unicom in more than a dozen provinces. Expanded.

Stepping over, it opened up a new revolution in television. The cross-screen, as the second system of intelligent upgrade, the result is to create a variety of new technologies, a variety of channels, a variety of terminals, a variety of content, "various new horizons."

Third, cross-border: Smart upgrade 3.0, determine the future of BesTV.

In the past two years, I often think of two problems. One is that the audio-visual industry is fighting in the Red Sea, and the ceiling is faintly visible. What should I do? Second, the innovation of the people is in full swing, and all walks of life are open and connected. Can we stand by?

Last year, Oriental Pearl New Media established the “Entertainment+” strategy, and this issue is suddenly clear. How to land? I spent a lot of time thinking. A week ago, on May 18th, we gave the answer, which is to officially launch the "Future Partner Program."

This was the day 518, and 158 companies in different fields became our first “content partners”, “industry partners”, “diversified partners” and “capital partners”. Huawei, New Oriental, and investment experts have made a partnership case sharing. LeTV, Lenovo, and many other companies that you may be unfamiliar with, a total of 58 exchange agreements or intentions. The partners also brought idols and songs and dances, Yue opera classic singers, cross talks and other programs, there are "sound" and "color", well-known.

After the conference, I have been looking for a lot of them in the past few days, and some are asking for more details. I would like to say a few more words here. I think the core of the partnership plan is cross-border. The goal is innovation, the path is connection, and the mode is sharing.

There are three no. There is no threshold, as long as there is innovation and growth, a person's company can also cooperate. Regardless of size, the world is flat and the world is equal. Do not eat alone, will want to take it, must first give it, the platform's realization of sharing, development and upgrading complicity. In the end, BesTV became the "incubation stage", "realization platform" and "capital stand".

The partner's keyword is in a "combination" word. I think this "combination" has three meanings.

The first one, you have nothing, and work together to innovate.

In the past, you engaged in content and it was my content competitor. You make a box, it is the opponent of our little red box, you engage in the terminal is our popular opponent. Looking at it from another angle, what will happen to our cooperation?

At the beginning of this year, we teamed up with Jiangxi Telecom, Jiangxi Radio and TV, and Huawei to do one thing and develop a large-screen IPTV video 3.0 system. In the past six months, 500 Huawei people and more than 100 BesTV people formed a team. 5.17 Telecommunications Day, 5.18 Partner Conference was released. Yesterday afternoon, at Guangzhou Garden Hotel, I just went to the "Video 3.0 Experience Forum". A week has passed and this product is still a shining topic.

"Telecom + Broadcasting + Huawei + BesTV" joint research and development, this combination is undoubtedly the best partner for IPTV innovation. When the technology big coffee encounters the user's big coffee, the resonance of technology and application is formed, and the acupuncture point of the pain point is realized. For example, by role, by time period, personalized customization according to preferences, such as size screen Unicom, the voice "speak as you get", the menu selection screen is uninterrupted, one key to reach the key menu and so on. I summed it up as follows: "The picture is a river, the button is a leaf boat, and it feels like people are in the middle of the painting." Cao Binbin, who is behind Huawei, will give you a detailed explanation.

This is called joint innovation, joint research and development, joint production, joint release, joint launch, joint promotion, "toward each other", naturally less than half way. The “playing together” model makes things more professional, focused, and complementary to the blind spot.

The second one, open connection, partnership extension.

The partner plans to propose 360 ​​lines of cross-border, 360-degree connections. Within the industry, this can be broken quickly and comprehensively. 5.18 At the Partner Conference, BesTV launched the Belt and Road Initiative for the audio-visual industry and announced the first cross-border business.

We have not chosen to go it alone. As you can see from this picture, we adopt the "partnership to sea" model. Work closely with domestic infrastructure companies and operators who are familiar with cross-border environments, as well as start-up companies with local business bases. Do this, fast.

The same is true in the field of cross-industry cooperation. Our audiovisual industry is in entertainment +, other companies are doing travel +, medical +, shopping +. The plus sign finds the plus sign, which is the demand to find the demand, and the new model created by the addition, the result may be unexpected. Thus multiplication is achieved by addition.

In fact, in the Red Sea, the addition is to cross the strait and find a new blue ocean. And the innovation of the people, is the company's own plus, to find the new continent?

The third combination, the hand of the child, a win-win situation.

When they are co-produced, they will be together in the road and will eventually be "comfortable with profit." I have been thinking about what can BesTV give to partners?

The first is the user and the cash. Our 100 million users, mostly living room large screen users, paying users, a large number, mature mode. Why don't we realize from a single content, upgrade to a user to realize, this change, the vision is broad.

Second, the 27 provinces nationwide opened a professional operation team. Cooperative enterprises do not have to go to the channel, buy hardware and software channels, raise the team, and invest in the province in advance, they have already earned.

Here, I took a PPT from Sun Chang, Vice President of New Oriental Group, at our 518 conference.

Three years ago, New Oriental and BesTV were still worried about cooperation. Will online affect the offline? But soon, doubts were dispelled. Offline because of the brand influence on the line, and the online capture of the family, breaking the limitations of time and space, achieving education sharing, reducing the cost of education. This is an all-weather, all-encompassing shared school. I and Sun agreed that this product should be fully upgraded and the online education of the family has just begun.

Inspired by this, in the past two years, we have developed ideas in the field of application. At present, we have laid out many fields in medical, fitness, games, shopping, and secondary. It is also to see the prospects, we have introduced the investment observation group, for the cooperation of vertical field points, to help.

Dear friends, the development of audio-visual new media is the process of upgrading intelligence. 12 years ago, BesTV was alone. It walked alone and started a new media journey. In the past 12 years, BesTV has been closed. It has closed its doors and improved its cross-screen system. In the next 12 years, BesTV is shared, the hand of the child, and the robes of the child, will cross the border to the end.

Today we are "going in the opposite direction", and tomorrow we will "deeply embrace each other"!

Thank you!

Editor in charge: Song Bingjie