From Changshu Clothing City to New York Fashion Week this distance is a sense of distance to break a children's clothing
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May 25, 2023
About 2002, the earliest buyers from the Foreign Trade Village in the garment city nowadays are one of them. Three years later, she opened a shop in Foreign Trade Village and founded her own children's wear brand. She and her colleagues from that period formed the original collection of original costumes in Foreign Trade Village. In August this year, she will take the brand DKLTJU to participate in the 2017 Canadian International Apparel Textile and Purchasing Exhibition. In September, she will bring brand to New York Fashion Week held a press conference. These can be said that Wen West Lake's "resume", but also the memories and achievements she and Changshu Clothing City create. (Photo: Foreign Trade Village, Woolworth City, West Lake) From the purchaser to the head of their own brands, Wenshang Lake's business experience revolves around the Foreign Trade Village. A dozen years ago, foreign trade village gathered a large number of foreign trade Weihuo, buyers across the country arrived here, to 2 yuan each, 3 yuan acquisition. Since then, Wensihu has frequented Wenzhou and Changshu, specializing in the acquisition of foreign trade tailings, and started her early business days in her hometown with a "full 16 yuan" retail outlet. In those few years, a week's profits will be able to open a new town in Wenzhou's new store. However, as the domestic stock slowly digested, we have purchased less than such a large number of products. As a result, Wensi Lake decisively ended the shop in Wenzhou, instead came to foreign trade village looking for new business opportunities. Brand focus on foreign trade children's wear design, research and development. "We found Changshu and the surrounding factories, decided to order their own production of foreign trade children's clothing, so slowly started its own brand research and development." Simple sentence, in fact, contains many aspects of change and efforts. From the customer base, the former "16 yuan shop" is fragmented consumers, how to attract a batch of new wholesale buyers in the early stages of the transition, and whether the new model can be successfully established. This problem did not overwhelm the West Lake, with the overall market changes, buyers are also looking for Weihuo new products, both supply and demand quickly formed a link. Independent research and development difficult, but for the professional acquisition of foreign trade Weihuo Wei West Lake, a few years of experience and vision accumulation, just for product development. Between 2014 and 2015, their brands quickly took root in overseas markets such as Russia and Vietnam. Some buyers took a special trip to order the products, which made the brand occupy a considerable number of overseas high-end children's wear market Share and popularity. All brands enable the use of external photo albums. At present, the brand of cotton clothing category already has a long-term stable large single partner, so the main promotion is the dresses. In 2015, the company started its sales promotion at Amazon, Alibaba International Station and AliExpress, and beat 95% of its similar products in AliExpress's children's dresses categories. As the company expands its overseas markets every day, August Canada is a platform to meet big B (large business) clients. Winsor hopes to find more new markets to be developed at the fair. Brand in the 18th Jiangnan International Fashion Week catwalk. DKLTJU New York Fashion Week brand invitations: Recently, West Lake is busy preparing for the New York Fashion Week September brand conference, talking about it, her face is unobservable pride and excitement. As one of the four major fashion weeks in the world, want to show their talent on stage, you must have catwalks at home and abroad Fashion Week experience, and enough to attract the organizers of the product. It is reported that this conference will be integrated into the theme of advanced customization of Chinese elements as the theme, showing a unique fashion show in children's wear catwalk.