European fashion women from Europe's fashion charm

Founded in 1999 ochirly, the brand name from the Chinese EU force , meaning from Europe's fashion charm - the hope that the European fashion into the Chinese market, creating a distinctive style for consumers, unique fashion brand, with a reasonable The price for the Chinese middle-class fashion to provide rich, sophisticated fashion products. The rapid development of European power in just a few years, in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Dalian, Chengdu, Chongqing, Hangzhou, Xi'an, Changsha and other cities dozens of well-known fashion store has more than 200 stores, The whole country, and successfully established a good international brand image in the southern market.

Since its listing in 1999, Europe Shili has grown at an unprecedented rate in the Chinese market. In a short span of two or three years, annual sales of more than 160 franchised stores and counters in more than 60 major cities in the first and second tier cities in China reached 250 million yuan.

It is learned that L-Capital, an investment fund owned by LVMH, will jointly purchase a 10% stake in Ochirly, a Chinese women 's apparel brand , together with CITIC Industrial Fund. The majority stake is held by L-Capital with a transaction volume of 200 million U.S. dollars. At the same time, Europe plans to overseas listing, the company valued about 20 billion US dollars.