Jia Luna Pants Industry Development Trends 2012-2013

Jia Luna Pants Industry Development Trends 2012-2013

Jia Luna Pants Industry Development Trends 2012-2013

A product is anything that can be offered to the market, used and consumed by people, and can satisfy a certain demand of the people, including tangible items, intangible services, organizations, concepts or their combinations. For apparel products, they satisfy people's wear, aesthetic desires, and needed items through exchange. The following describes the market overview from the product concept.
From the perspective of the market, when consumers purchase a clothing product, they not only require that the clothing product has the function to meet certain consumer needs, but also put different requirements on the style, color, brand, and service of the product. According to consumer psychology, consumers buy more than just the product's entities, but also the core benefits of the product (ie, the basic utilities and benefits provided to consumers). For clothing, when a consumer buys a piece of clothing, she not only focuses on the clothing itself, but also adds clothing that brings his own satisfaction, such as being praised by others, and is also a symbol of status. In fact, when consumers purchase clothing products, there are still other expectations. They expect that the products have special features such as good moisture absorption performance in the summer, certain elasticity, anti-wrinkle properties, etc., or additional external services and benefits, such as free Dry cleaning, free modification of trousers, trade-in and other additional benefits. As an intermediary, we should position ourselves out of this blind spot and achieve our own target effectiveness.