Global chairman of Starbucks brand comes to China to supervise each other

Starbucks Global Chairman Howard Schultz once again came to China for supervision.

Starbucks: Guangdong will double its number of stores opened. Its global chairman said that high growth in China benefits its stock price

“China is Starbucks' largest market in the world. Starbucks will invest its advanced human, financial and resources resources in this land and will cooperate with various partners in various ways to enter China.” Yesterday, Starbucks Coffee Company Global Chairman Howard Schulz said at the launch ceremony of the Chinese People’s Great Hall in support of China’s rural education that China has now become Starbucks' second largest market after the North American market, and soon China will become strategically and geographically The most important key market.

It is understood that Starbucks entered China in 1999. In the earlier period, the company took the form of authorization, joint ventures and other forms to form partnerships with Beijing Meida Starbucks Coffee Co., Ltd., Taiwan United Group and Hong Kong Maxim Group, and the curve entered the Chinese market.

According to reports, in April last year, Starbucks established a wholly-owned Qingdao American Starbucks Coffee Co., Ltd., and at the same time negotiated conditions with Hong Kong Maxim Group and Taiwan respectively to repurchase majority of shares, thus having absolute control over the markets of East China, South China, and Southwest China. right.

Yesterday, Howard Schulz told reporters that last year Starbucks's pace of development in China was the fastest in years. According to reports, as of now, Starbucks has more than 400 stores in Greater China and 165 in mainland China. Among them, new markets opened in China last year include Chengdu, Chongqing, Dalian, Shenyang, and Qingdao, and dozens of new stores are opened. Home, so far, Starbucks has entered 18 cities in China.

Starbucks' rapid growth in the Chinese market has benefited the stock price of NASDAQ in New York. Howard Schulz told reporters happily yesterday that since the end of December last year, Starbucks' share price has reached the highest point of profit and income. Last year, Starbucks' operating income was 6.4 billion U.S. dollars and its net profit was 500 million U.S. dollars. This is the company's 10 consecutive quarters of good performance. In the next three to five years, Starbucks will maintain a 20% growth, and earnings per share will increase by 20%-25%.

Although Guangdong has a developed economy and many fashionistas, Starbucks opened its first store in Shenzhen in October 2002. Since then, Guangdong has only 19 stores, of which 6 were newly opened last year. In response, Starbucks said that in the next two years, Starbucks will increase its investment in the Guangzhou and Shenzhen markets. Wang Jinlong, president of Starbucks Coffee Greater China, told reporters that he hopes to double the number of Starbucks stores in Guangdong.