Top brand Omega bearish Winter Olympics marketing in China market

Today, the Turin Winter Olympics has entered the fourth day schedule. The same fiery atmosphere of athletes is the marketing and promotion activities of various sponsored brands. Compared with Lenovo Group, which is also the global sponsor of the Olympic Games, Omega's marketing activities appear to be low-key as the designated timepiece brand of the Olympic Winter Games.

According to Yin Yiyi, marketing manager of Omega China East/Central China, from 1932 to the Turin Winter Olympics, Omega has been the designated timepiece brand for the Olympic Games for 21 times. Therefore, although the Omega Switzerland headquarters attaches great importance to Olympic marketing, it will not have a high-profile move at the Winter Olympics.

In order to coincide with the on-site propaganda of the Winter Olympics, Omega hosted an Olympic exhibition in Turin. It focused on the models, timers, and precious photos that Omega launched over the years. The display of Omega's global specialty stores and flagship stores, including product display, also highlights the atmosphere of the Olympic Games. To commemorate its brilliant achievements in the official timing of the 11th Winter Olympic Games, Omega launched the eternal Olympics series, including six wonderful chronograph models, which are distributed worldwide. At the same time, another 3 Turin Olympic limited series were launched in 2006, with only 26, 206 and 2006 respectively.

Yin Yiyi also said that at present, Omega has also increased the advertisements for the Olympic series in the media, but due to the fact that the Winter Olympics have received little attention from the Chinese people, and Europeans are more enthusiastic about the Winter Olympics. Therefore, in comparison, the Omega Switzerland headquarters put more marketing resources on the European market.