Guangdong, Hong Kong, and Macao industries “big coffee” discuss the new pattern of fashion Southern forces – the 2015 Guangdong, Hong Kong, and Macao Fashion Festival Summit Forum was successfully held

Director of the China International Small and Medium Enterprises Expo Bureau He Youxian, Executive Director of the Guangdong-Hong Kong-Macao Cooperation Promotion Association of Guangdong Province Lin Difu, Chairman of the Guangdong Costume Culture Promotion Association Tang Minyi, Vice Chairman of the China-Europe Design Institute Wang Peng, and Senior Advisor of the Hong Kong Brand General Chamber of Commerce Zheng Chenmeng Leaders and leaders from companies from Guangdong, Hong Kong and Macau, experts and scholars, and textile and apparel upstream and downstream partners gathered together to provide advice and suggestions for the transformation and overall development of the Chinese fashion industry, making the entire forum a stylish event. The "Davos" in the field.

The forum invited Guangzhou Jilin Exceptional Garments Co., Ltd., Chairman Mao Jihong of Guangzhou Fangsuo Cultural Development Co., Ltd., Wu Yiran, General Manager of South China Group of IResearch Consulting Group, founder of China South Pacific Asia Pacific Technology Management Co., Ltd., Hong Zhiye, a commodity supply chain expert, and a Hong Kong brand. Designer Lee Yong-hyun gave everyone a "Cultural Leading Life - How to Make the Brand's Culture a Brand's Consumer Behavior and Lifestyle" and "Innovate China's Guangdong, Hong Kong, and Macao Fashion in the Background of the Internet". In the Internet era, fashion business models and marketing What kind of new patterns will be ushered in in the model, consumption model, etc.?, “Innovation in textile and apparel manufacturing in Guangdong, Hong Kong and Macao under the wisdom-made China? Industry 4.0 and how the apparel industry in 2015 will upgrade the upgrade of manufacturing from China to Zhizao”, The keynote speeches of “Design and Promotion of Fashion - Development of Fashion Brands” jointly discuss the new pattern, new normality, new challenges and new opportunities of the fashion industry in the Internet+ era.

In the keynote speech, Mao Jihong, chairman of Guangzhou Exceptional Garments Co., Ltd. and Guangzhou Fangsuo Cultural Development Co., Ltd., made a clear presentation on the theme of “Culture Leading Life—How Brand Culture Becomes Brand's Consumer Behavior and Lifestyle”. He explained the analysis and analysis. He shared the exceptions and the value orientation of the party's growth. He pointed out that exceptions pursue the return of contemporary people's lifestyle in the process of continuous innovation, and called for the brand value to be supported by a cultural platform and connotation and innovation capability. Mao Jihong said that the Internet + culture is a multiplication or even cube for the brand. If it lacks its own culture, it will lose the ability of “+”. It also emphasizes that China’s real brand development is based on the industrial foundation. The real opportunity of Guangdong, Hong Kong, and Macao lies in the industrial foundation. The so-called industry 4.0 does not wait until 2025. Companies need to act now to build brands with their own innovation and cultural values.

Wu Yiran, general manager of Ereli Consulting Group in South China, gave a keynote speech in the “What is the New Pattern of Fashion, Business Models, Marketing Models, and Consumption Models in the Internet Age? Sharing the status quo of the development of the Internet and the changes in the Internet under the electricity supplier and marketing. He said that the transition from the industrial era to the era of mobile Internet information has led to product leadership from the enterprise to the user, and the marketing sector has faced changes. In the new economic form, using the tools of the Internet, the transformation of the enterprise must be based on the concept of marketing. Channel concept change. Under the new industry and economic shape, enterprises must understand that consumers can carry out product innovation and achieve a diversified layout of brands, products, and channels without being eliminated from the Internet. He said that iResearch's 2014 apparel e-commerce business accounted for more than 600 billion yuan in total revenue, and it is expected to reach 720 billion in 2015, and the growth of apparel e-commerce will be more than 40%.

Combining rich experience in management and practical operations, Hong Zhiye, founder of China South Pacific Asia Pacific Technology Management Co., Ltd., and an expert on commodity supply chain, is promoting the upgrading of textile and apparel manufacturing in Guangdong, Hong Kong and Macau under China-made China--Industry 4.0 and 2015. In the speech made by China's manufacturing upgrade to Zhizhi, the production cycle from the garment production process to the supply chain management of the product was shortened by the case-sharing innovation and the processing and manufacturing efficiency was improved to meet the high-quality market sales. At the same time, in response to the problems faced by enterprises such as low production efficiency, inventory (production backlog) and low profits, combined with his rich management experience, through various data, charts and analysis, the apparel industry should comply with the development trend of the supply chain and realize the transformation of manufacturing enterprises. Smart-made companies, clothing, intelligence, standardization, data, intelligence, automation, so as to optimize the change of the supply chain. Hong Zhiye emphasized that the supply chain reform is the fundamental way to meet consumer demand and market diversification and to win the market.

Hong Kong-based designer Li Yongbiao analyzes Hang Seng Bank and Tan Carpenter as a case study. Fashion brands must seize the opportunity of economic development, optimize their inherent high-end customers, seize end-user groups, and cater to consumers, especially middle-class consumers. Psychology can gain market share. He pointed out that in the face of high salary, high cost, and high rent pressure, SMEs should explore the consumption needs of the middle market, and at the same time, give brands and products a match with middle-class consumers’ cultural level, brand image and product positioning. High value-added products.

The viewpoints of the summit forum are folded, new ideas are constantly on the horizon, and thinking is agitated. With the national macro-level "mass entrepreneurship, innovation," "Internet +" and "China Manufacturing 2025", "Intelligent Industry 4.0", "One Belt and One Road" of the century strategy echoes, Guangdong, Hong Kong and Macao fashion brands are also constantly innovating Exploration and promotion. He Zuoxian, director of the China International Small and Medium Enterprises Expo Bureau, said that under the new economic normal conditions, the textile and garment industry is facing a lack of growth and rising costs. The government is organizing such exhibitions to help companies break through the development bottleneck and deliver positive energy. The textile and garment industry is a civilian production industry. Consumers are increasingly pursuing fashion brand culture. The rigid demand for the textile and garment industry exists. The key is to help textile and apparel companies find a product path that fits the market. The communication platform of Guangdong, Hong Kong and Macao to build communication and collaboration between the three places is to brainstorm ideas, draw good ideas from them, and help small and medium-sized enterprises to gain intellectual improvement.

Lin Difu, executive president of the Guangdong, Hong Kong and Macao Cooperation Promotion Association of Guangdong Province, said that from manufacturing to intellectual development, from design, art to culture, focusing on the prospects for manufacturing upgrades and fashion industry, it has responded to the new trends in the development of the fashion industry, reflecting the further cooperation between Guangdong, Hong Kong and Macao. In-depth and joint pursuit of new developments will surely promote the cooperation and development of fashion industry in Guangdong, Hong Kong and Macao. The “Southern Forces - 2015 Guangdong, Hong Kong, and Macao Fashion Festival Summit Forum” was successfully held. Based on the sound development of Guangdong, Hong Kong, and Macao fashion industry, it further promoted the transformation and upgrading of the industry form, and clarified the promotion path of Guangdong, Hong Kong, and Macao fashion brands. It will promote the integration of fashion brands from Guangdong, Hong Kong, and Macao to the global, information, and branding industry chain. Through closer communication, communication, and collaboration, it will help promote the culture and brand promotion of Guangdong, Hong Kong and Macau fashion brands.