Hefei Baohe: Cultural Industry Integrates into Urban Development

Our reporter Wang Yongqun â–  Qian Jiang Li Duoqing

The proportion of the tertiary industry, especially the proportion of cultural industries, is an important indicator of the degree of development of a country or city. It is precisely because of this that the pursuit of a higher proportion of cultural industries has become the focus of many national and urban development strategies. Since 2015, the ratio of cultural industry in Hefei Baohe District to GDP has exceeded 10% for the first time, with a national average of 3.97% and Anhui 3.79%. How did Baohe do it? The China Economic Times reporter conducted an investigation.

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After the Spring Festival of the Lunar New Year in 2017, Yang Qianjin moved the company from another rental house in Hefei to the dream space of Baohe District. He said that when he hopes to go out again, the company will be in the top.

Yang Hefei think Hepu row Intelligent Technology Co., Ltd. Leader, this is a teaching robot 300024, diagnostic development and application company shares, the size of more than ten people, the company's main business is to own research and development of robots used in the classroom, its customers From neighboring communities and schools, “there are already some fixed cooperative customers, and some of the popular classroom teaching in the province comes from our company”.

The combination of research and development capabilities and next-generation information technology is reshaping the cultural industry. Yang Qianjin originally engaged in cultural and creative research and development. Through independent research and development of software systems, he has system development and most hardware control and technological innovation capabilities. He will simply sell the products to the industry and commerce, and sell products through his own channels. The spread of the tertiary industry and the field of life services to the industrial sector and the transformation of the cultural industry are the window of opportunity for these latecomers.

Hepu Sixing is a microcosm. At the same time, it has the only “National Radio, Film and Television Technology Innovation Experimental Base” and the only “Gold Medal” in the province's only Anhui Province Creative Culture Industry Cluster Development (Hefei) Base. Baohe District has become the gathering and development of Anhui cultural industry space. The formation, development and evolution of the carrier are not only a direct reflection of the changes of social economic form and urban spatial structure, but also an important source of power for urban spatial image and functional remodeling. As a pioneer in the construction of cultural and creative industries, Baohe has cultivated a large-scale cultural industry market through concrete practice.

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“Original needs a huge investment in the early stage. From the creative stage to the formation of the work, there is no return in a long period of time. With the support of Baohe District, the company applied for 6 patents in 2016 and successfully introduced Anhui Yinhan Investment. The company invested 5 million yuan in the seed period, and the robot products developed by the company began to attract market attention.” Yang Qianjin said that his feeling is that the symbol of a city transformation is the city's support and tolerance for entrepreneurship and innovation.

"A city's industrial choices will eventually need to be searched from its national coordinates." Wu Hong, member of the Standing Committee of the Baohe District Party Committee and propaganda minister of Hefei City, said that this is the development stage of Baohe District and Baohe as Anhui. The first city is jointly decided by the mission of the whole country. Anhui Province proposes to build the science and technology corridor of the north bank of Chaohu Lake. Baohe District is the new political, economic and cultural center of the province. Cultural construction is the first to bear the brunt. Baohe District vigorously develops the cultural industry and promotes the cultural industry. The upgrade to the cultural and creative industries is the need for Anhui to build an innovative and culturally strong province. It is the need for Hefei to build a sub-center of the world-class urban agglomeration in the Yangtze River Delta and to build a national-level Binhu New District.

The importance of the cultural industry is self-evident. The question is how to act. The development of cultural industries, economic transformation, urban development space and quality improvement of upgrading is a chess game that requires great wisdom. How to cloth is the key.

Liu Shengcai, deputy director of the Propaganda Department of Baohe District Party Committee and director of the District Cultural Affairs Office, told reporters that Baohe cultural industry mainly has four sectors: radio, film, digital publishing, creative design and cultural tourism. In the first half of 2017, the creative culture industry base was mainly engaged. The income is 28.5 billion yuan and the tax revenue is 800 million yuan. The total investment in cultural industry in the region is 7.5 billion yuan, accounting for nearly one-third of the city's total and nearly one-tenth of the province's total. According to the development speed in recent years, by 2020, the cultural industry in Baohe District is expected to achieve a main income of over 100 billion yuan, and the creative culture industry will become another 100 billion industry in Hefei.

With four sections, it is able to take the lead in Anhui. In the interview, the reporter found that Baohe cultural industry is integrated into urban development. From its practical point of view, it can be roughly summarized by four “ones”.

A support to fully mobilize the vitality of the city's cultural resources market. In August 2016, the creative and cultural industry gathered and developed Hefei Base was officially approved, and Baohe District became the first creative and cultural industry gathering and development base in the province's strategic emerging industrial cluster development base. As the leader of the cultural and creative industry, Baohe pioneered the regional development model of the cultural and creative industrial park.

On March 29, 2017, 45 projects involving a total investment of 50.545 billion yuan in cultural creativity, intelligent manufacturing, radio and film, high-end living services and strategic emerging industries were contracted and started construction. The creative and cultural industry cluster development base in Baohe District It has become an important carrier and growth pole of Anhui Wenchuang Industry. At present, Baohe District has obvious effects on the development of regional cultural and creative development, and the investment entities of cultural and creative industries are diversified, and the dominant position of cultural and creative development is further highlighted.

A gathering to effectively promote the cultivation of high-end cultural resources. At present, Baotou District has more than one-third of the major indicators of the number of cultural and creative enterprises, income and number of employees in Hefei. The development of cultural and creative industrial parks has presented a higher level and a broader overall pattern.

In addition, the Gongda University Intelligent Institute, iSoftStone, Anhui Digital Creative Industry Alliance, Noel Animation and the CCBN training program of the State Administration of Press, Publication, Radio, Film and Television have gathered here, the centralized layout of large-scale cultural and creative enterprise groups and leading enterprises, and the influence of cultural brands and The power is further enhanced, which also enhances the overall atmosphere of the cultural and creative environment of the region. The development of the cultural and creative industries in the region has shown the characteristics of total increase, cluster upgrade, brand guidance and coordinated development, and has become an important force in the transformation and upgrading of the tie-breaking river area. The rapid development of the cultural and creative industries has promoted the scale of high-end talents, and the regional talent structure has been continuously optimized.

A fusion that continues to promote urban renewal and space optimization. Different from other industrial parks, the development of Baohe cultural and creative industry is based on the full exploitation and utilization of urban space resources, through the spontaneous formation of resource agglomeration, the transformation and utilization of original resources, the new planning and construction, and the improvement of urban landscape. The pattern has gradually grown and grown. At the same time of industrial development, it promoted the reuse of unused space in urban old industrial bases and promoted the optimization of regional functional patterns.

Baohe District is one of the early industrial zones in Hefei. The industrial system is sound, and the second production is retired into the park. After the factory is relocated, a large number of old factories and land are left behind. Under the strategic guidance of the Baohe District Cultural Strong Zone, many old factories have turned into cultural and creative industrial parks, and realized the “phoenix nirvana” of transformation and reuse. For example, AS1980 Literary Street District, Guijie Street, Back Street, etc., has gradually developed into an urban business card and cultural landmark in Anhui. The cultural and creative industries have transformed and utilized the old areas, promoted the regional revitalization of the old industrial areas, and realized the spatial optimization and collaborative layout of the tertiary industry in the region.

A breakthrough to continuously enhance the international cultural atmosphere and brand image. Since the launch of AS Road 1980 in 2016, various cultural exhibitions, creative activities, brand releases, and art exhibitions in the region have created a rich regional cultural atmosphere to create an open, international, diverse and young people. A new space of gathering and favorite cities. With reference to the domestic first-class benchmarking community such as Shenzhen Overseas Chinese Town, Baohe is building an international community with different styles in Binhu New District. In addition, marine theme parks, movie theme parks, seaplanes and other projects have been built, international tourism is catching up, finance colleges, software colleges, innovation colleges and international schools are under construction, and the annual Amnesty International Marathon, Ironman and other international The competition has gradually become a fixed "program" for domestic and foreign tourists to Hefei tourism and leisure, further expanding the market influence of Baohe Culture Exhibition and Exchange Center.

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The imbalance of China's regional economy is not only manifested in the huge differences between regions, but also between cities. Among the many important towns in the Yangtze River Delta, Hangzhou, Nanjing, Wuxi, Ningbo, Suzhou, Changzhou, etc., the proportion of the three industries did not exceed 50%. Only the leading cities in Shanghai have a production share of more than 50%. In cities that fail to exceed 50%, many cities have even more economic viability than Shanghai. The revitalization of the industry will ultimately require a leader to support it. A “fist” product is needed as a carrier, and the rise of an urban cultural industry is also true.

In the Hefei cultural industry, this "leading" and "fist" is the "three hospitals" of the National Radio and Television and the "Circular TV Broadcasting and Television Comprehensive Experimental Network". Then, what is the "whole network" of the "Chaochao Lake Radio and Television Comprehensive Experimental Network"? What can this network do? What are the advantages?

On the morning of July 30 this year, on the Chaohu Lake, several fishermen were looking at CCTV's military parade. The stable signals and clear images made the fishermen happy. The owner of the boat, Xiao Ming, told the reporter: "Before I went to the lake to play fish, I only watched the dishes. I want to know what news or weather conditions are there in the house. I can only use the phone to watch the mobile phone. The traffic is too expensive and I can't bear it. Now, not only, not only I can watch the weather at any time through the TV, I can see so many TV programs, and I don’t need traffic on my mobile Internet, PAD, computer Internet access, I want to watch TV and watch TV, I want to go online, the Internet speed is fast, it’s a good thing. The network used by Bao Xiaoming is the “Circle of Chaohu Lake Radio and Television Comprehensive Experimental Network” approved by the “Three Hospitals” of the State Administration of Press, Publication, Radio, Film and Television. This is an Internet with the functions of broadcasting, broadcasting and communication.

Things will go back to 2014. On September 26 of that year, the State Administration of Press, Publication, Radio, Film and Television, Radio and Television Research Institute, Radio and Television Planning Institute and China Radio, Film and Television Design and Television Design and Research Institute, "Singapore Broadcasting and Television Institute" signed a strategic cooperation agreement with the Anhui Press, Publication and Radio and Television Bureau, and established in Anhui. The National Radio, Film and Television Technology Innovation Experimental Base Branch, the branch was established in Baohe District, which opened the national radio and television technology base to lead the transformation of the national radio and television industry. At present, the Radio, Film and Television Institute has established four national-level laboratories in Anhui. The Chaohu Lake Radio and Television Comprehensive Experimental Network has been built and entered into the experiment in 2015. Bao Xiaoming is the benefit of “smashing this network”.

"The root of the Internet is abroad. Once there is a problem, it can only be disconnected. At present, some foreign APP software can only be protested, but the broadcasting and television technology is different. The core technologies of broadcasting and television in developed countries are in their own hands and are not open to foreign countries. In the Internet era, network transmission security is fundamental.” Liu Shengcai, deputy director of the Propaganda Department of the Baohe District Party Committee and director of the District Cultural Affairs Office, said in an interview with this reporter that the Chaohu Lake Radio and Television Comprehensive Experimental Network concluded that there are three aspects.

First of all, it is a platform. The “three network” interconnection and intercommunication transmission platform independently researched and developed by China's broadcasting and television system realizes the interconnection and intercommunication between the broadcasting and television network and the Internet network, and has completely independent intellectual property rights. Secondly, it has wireless two-way function. It combines wired, wireless and satellite communication technologies to achieve the fusion coverage of wired, wireless and satellite signals. Finally, the U-band high frequency used by the network has strong signal, wide bandwidth, low network construction cost, and technical route. Mature, manageable, controllable, and fully independent intellectual property rights and other advantages.

For Baohe, with this platform, many “add-on effects” have been created. "With the National Press, Publication, Radio, Film and Television Administration's 'Three Hospitals' settled in Hefei, we will invest 1.2 billion yuan to build a national incubation system for the national radio, film and television technology innovation experimental base, and build China's first national-level radio, film and television technology innovation and entrepreneurship incubation platform. We invite domestic and foreign well-known radio, film, television and network new media companies to enter the park, and it is expected to build China's high-tech radio and television technology park." Liu Shengcai said.

It is understood that the first batch of companies involved in cooperation include Huawei, ZTE, Keda Xunfei 002230, Diagnostics , Beijing Digital Taihe and other technology companies. Wu Xiaoru, vice president of Keda Xunfei Co., Ltd., said that after participating in the cooperation, the "Innovation Laboratory for Broadcasting and Voice Technology Integration" will be jointly established and operated, and in-depth cooperation in the fields of radio and television technology, voice technology and video technology will be carried out to develop new products. Innovative research and development, providing the industry with leading strategic new technologies, new products, new services, and committed to the standardization of its own technology in domestic and international organizations, to promote Chinese technology products to the global market.

"Adapting to the new trend of the development of cultural and creative industries, the upgrading of Baohe's future cultural and creative industries will focus on handling the relationship between the development of cultural and creative industries and urban economic, spatial, social and ecological construction, and realizing industrial construction and urban development. Harmonious and win-win." Wu Hong said.

There must be good institutions and mechanisms to have goals. In the interview, the reporter found that in order to achieve this goal, Baohe District has set up a leading group for the development of cultural and creative industries. The main responsible persons of the district committee and the district government personally took the lead, and served as the leader of the leading group and the first deputy leader. The deputy secretary of the committee is the deputy head of the executive committee and directly dispatches and promotes the development of the cultural industry.

Baohe District is the first establishment of the district cultural industry development office in the province, the first to establish Wenguang Industrial Investment Co., Ltd., and the Cultural and Product Office is responsible for the policy service and dispatch assessment of the cultural industry. Wentou is responsible for the construction and operation management of the industrial platform. . Through such a division of labor, we will give full play to the administrative services of the District Cultural Affairs Office and the enterprise advantages of the District Cultural Investment Corporation, and provide comprehensive, high-quality and professional services such as investment and financing, information and public science and technology for the development of cultural industries and enterprises.

One of the highlights of the innovation of the cultural industry system mechanism in Baohe District is the “Management Committee + Company” model. The District Creative Culture Industry Cluster Development Leading Group has a Management Committee, which is responsible for overall planning and coordination, cultural industry development planning, policy research, etc., and at the same time enlarge and strengthen the district cultural investment company, specifically responsible for the planning, construction and management of Binhu Excellence City. Operational work and unified management and operation of cultural resources throughout the region. Baohe District Finance has invested 300 million yuan in the text, and through the district to draw a batch of 985 college graduates to recruit a batch of ways to enrich the team of civilian investment staff, to achieve "someone, rich, institutional, platform" Entity operation.

It is understood that under the "administrative committee + company" model, the management committee, as the deliberation and coordination agency, is responsible for the organization, coordination, management and protection of the new city planning, investment promotion, industry and other aspects of work; Wentou company follows the "government guidance, The working ideas of market operation and professional management, docking the market, and specifically undertaking the tasks of land consolidation, infrastructure construction and post-management in the new city, give full play to the advantages of legal entity in investment, financing and operation.

The replacement and transfer of industries requires each city to keep pace with the times and constantly update to activate the vitality of the city. The enlightenment of Baohe is: sticking to the goal, innovating with the system and mechanism, keeping the company surprisingly and surely rewarding.