Hosa International "and fusion" detonated indoor sports industry

HOSA/HOTTO/Water Cube 2014F/W new global joint launch shocked the industry

On April 9th, the global first joint summit of Hosa and HOSA/HOTTO/Water Cube 2014F/W organized by Hosa International was held in Xianglu Grand Hotel, Xiamen, China. Hosa International led the world premiere of its brands including HOSA Fitness, HOSA Underwear, HOTTO International Water Theme Pavilion and Watercube Water Cube, which triggered a strong response from the industry.

The summit attracted more than 1,000 dealers, suppliers and friends from major brands such as HOSA Fitness, HOSA Underwear, HOTTO Water Life Theme Pavilion, and Watercube Water Cube, as well as Chinese media such as China News Service and Xinhua News Agency. The on-the-spot attention, scenes and atmosphere are awe-inspiring, and it is the largest and most attractive fashion event in the indoor sports industry in recent years.

Hosa International - Leading the fashion movement of indoor sports

With the theme of “Convergence and Fusion”, this ordering session deeply explained the positioning of the brands of Hosa International surrounding the indoor sports industry, conducted strong aggregations, and led them to lead the industry respectively in the fields of water sports, indoor fitness and underwear. Awesome.

As the largest indoor sports brand enterprise in China, and in the three major market segments of Chinese swimwear, fitness yoga and sports underwear, Hosa International has been the absolute leader. Since the end of the 1980s, it has created China’s “first fitness pants”. After nearly 30 years of development and growth, Hosa International has now developed into a multi-category, full-range series of indoor sports leading brands such as “Water Sports”, “Yoga Fitness”, “Sports Underwear” and “Upscale Comprehensive Fitness Club”. Since its inception, Hosa International has been honored with dozens of state-level top honors such as China's 500 Most Valuable Enterprises, First Brand of China Fitness Club, and China's Largest Indoor Sports Brand Enterprise. In addition, Hosa International (HK02200) is currently the only indoor sports brand company listed on the Hong Kong Main Board.

At the beginning of the conference, Mr. Shi Hongliu, Chairman of Hosa International Co., Ltd., emphasized the strategic deployment of Hosa International to the indoor sports industry. He also elaborated Hazard International's strategic initiatives in 2014 in response to changes in market trends and the development of mobile internet. Through the promotion and implementation of major initiatives, Hosa’s competitiveness and potential in the market have been comprehensively promoted, which has prompted Hosa to better seize market opportunities and gradually realize Hosa’s achievement as a natural, healthy and happy world-class indoor sports industry. The group's long-term goals. Strategic deployment in 2014.

HOSA yoga fitness clothing, to create a new experience of Chinese fashion fitness

As the core part of the Hosa Indoor Sports Industry, Hosa Yoga Fitness has created a new era of indoor sports services. Hosa Fitness has always been “leading the indoor sports, advocating a healthy life, and experiencing a happy life” as its corporate mission and has long been dedicated to promoting happiness. , fashion, healthy fitness culture. Created a history of fitness in China.

The meeting, HOSA Yoga clothing with a fresh and dynamic VCR tells the story of HOSA Yoga clothing sportsmanship and healthy philosophy, and published a special "sportsman beauties" fitness clothing show, the order will be instantly The atmosphere reached a climax, bringing an unprecedented visual feast to the media, distributors and guests present. According to Ms. Li Hongwei, general manager of HOSA Yoga Fitness Clothing, all the new products displayed at this Hosa Fitness Center were created by leading designers at home and abroad, with bright and colorful colors, smart lines, and exquisite fashion. The combination design of accessories and high-end fabrics,

The interpretation of the unique concept of stylish fitness clothing.

HOSA underwear, lead simple life

HOSA underwear has always been an important part of Hosa's international indoor sports industry. Its high quality products and innovative technologies have always been favored by the market. As one of the leading brands of underwear in China, Hosa underwear fully expresses the inspiration and mix of naturalism and romanticism in this conference. In the concept of comfort and simplicity, it infuses new aesthetic meanings and makes fashion more comfortable and comfortable. The open-face lingerie show brought a thorough and comfortable spirit to the guests present. The venue brought a warm and romantic "home" world. At the meeting, Mr. Lin Lepan, general manager of Hosa's underwear division, introduced that the Hosa lingerie exhibited a feminine and comfortable feeling. It aims to advocate that people should pay more attention to the inner cultivation of spirit and the shaping of quality of life while pursuing material.

HOTTO International Water Life Theme Pavilion - The Fashion Kingdom of the Water World

In this global joint launch event, major global strategic cooperation brands under the HOTTO International Brand Water Life Theme Pavilion jointly launched the autumn/winter 2014 new product release SHOW, including global top surfing casual brands such as Quiksilver, Roxy, SPEEDO, ARENA, ASCIS and other international specialties. Swimwear brands, world-famous fashion swimwear brands such as FAFA and HOSA, world-class swim goggle brands such as TABATA and SABLE, and world-class brand predators such as Cerruti 1881, K&C, and QAQA have created a giant leader. Global water life fashion theme feast.

In this conference, HOTTO embodies the wild beauty of modern urban women. With passion and unbridled elegance and noble temperament, public bathing parties such as seaside parties and water parks can make a difference and meet different needs. Body and age segments are in full demand. In addition, the distinct color contrasts and appropriate combination of styles make the entire new collection intoxicating scenes, put pretty, cool fashion splendor, bring a fashionable and youthful vitality to the young fashion crowd. New Experience.

HOTTO International Water Life Theme Pavilion is the first multi-brand and multi-item international brand retail platform centering on water life in China. It integrates the world's top surfing leisure brands Quik silver, ROXY, the international professional swimwear top brand SPEEDO, ARENA, and the world's top Fashion swimwear brand FAFA, HOSA, international swimwear high-end brands TABATA, SABLE, and world-class brands Cerruti 1881, K & C and other world-class brands, covering the water life casual wear, fashion swimwear, swimming trunks and beach pants, professional swimwear, swimming goggles Such as swimming pool accessories, water life accessories and other multi-category product series, to meet the multi-price gradient shopping needs of consumers, to achieve the normal sales season of spring, summer and autumn and winter benign sales system, creating a "convenient, easy and selective strong" The one-stop shopping experience created an international brand retail platform collection shop in the new retail mode of water life. At the same time, HOTTO provides a mutual development platform for brand operators, channel operators, and suppliers. It is a platform for a win-win cooperation between distributors and strong international brands. It is also a large-scale coverage of an international brand Chinese market. Hosting platform.

WaterCube Water Cube - Continued to write about the legendary fashion of the Olympic Games

It is reported that as the national swimming center's exclusive global authorized apparel brand of Hosa Group, WaterCube Water Cube breaks the traditional brand pattern and creates a multi-category, full-series brand new product model, which fully meets the mass consumers in spring, summer, autumn and winter. Year-round clothing needs. Its stylish, colorful and lively swimwear collection perfectly fits the contemporary fashion crowd aged 16-28. With the advent and sales of fashionable swimwear, sports swimwear, swimming accessories and other products, Water Cube brand apparel quickly developed into China's first largest water life themed mass merchandising fashion brand in less than one year. . At the same time, the Water Cube also launched a series of products such as water life casual wear and water life accessories, providing young people who are passionate about sports but are also dedicated to providing a new experience of a more stylish, more personalized and healthier water life theme sport.

The Water Cube 2014 Autumn/Winter new product series not only continued the unique design aesthetic style of the Water Cube brand apparel “youthful, lively, and beautiful”, but also incorporated many personalized and quality visual effects. Its multi-category and full-series show to everyone. The rich colors and colorful images of contemporary fashion movements are full of femininity and style. Chic design details and ingenious design elements are perfectly matched by the designers in the swimwear style. It is a bold and successful attempt. It is also a sublimation of the brand concept of “Water Margin”.