O'Connell online shoes try to eliminate cost pressures
Loose Jeans For Women,Straight Fit Jeans Women,Ladies Jeans Pant,Mid Waist Jeans Dongguan Mingwei Garments Co., Ltd. , https://www1.fashiondgmw.com
October 13, 2024
If the chain stores just open the shop next to some of the customers, then the online mall is the store opened to all customers' homes. Recently, Aokang Group, China's largest private shoe manufacturer, announced the official operation of Aokang Network Mall, its online sales platform. In just a few days, its members have thousands of people. It is understood that Aokang 2006 began to get involved in network marketing, was established through Taobao, eBay network stores, and the operation of the network mall can be described as independent. For this adjustment, Aokang relevant parties to play a analogy, such as traveling to the destination: ride, destiny in the hands of Others; driving, fate in their own hands. Despite the large initial investment, but in the long run, especially in the footwear raw materials, export tax rebate cut, the RMB appreciation, rising labor costs, the industry further narrowing the profit margins of the context, Mode, undoubtedly considerable potential for development, is an extremely effective low-cost sales and expansion of traditional industries. Data show that in 2006, 80.97% of Chinese enterprises have used or are using online marketing services, the annual market size reached 65 billion yuan, at present, Internet marketing products from IT, books and other special products to the rapid development of apparel, footwear , Daily necessities and other fast moving consumer goods. Aochan said that in the short term, may have some impact, but as the market segments, consumer segments, product mix and product variety and enrich the continuous enrichment , This impact will gradually disappear, on the contrary will form a complementary, to enhance consumer brand loyalty has an important role in promoting. Some experts also said that as many consumers do not have a strong desire to buy because of the low prices on the Internet, they still want the traditional consumer groups to give them "visible and tangible" access. Product experience, sales service and brand value-added, while consumers are more familiar with the product, and the pursuit of individuality and fashion consumer groups, then the Internet channel is a good choice. According to reports, Aokang Group's five brands are unveiled in this set of Dacheng online sales platform, varieties, styles as many as 1,000 species. With Aokang's brand appeal and nearly 5,000 sales terminals throughout the country, Aokang online store will achieve online retail and offline retail complement each other, consumers order online, Aokang will be directly assigned to the consumer from the nearest store, The formation of the fastest logistics and distribution and three-dimensional marketing system. The next few years, O'Connell will focus on building the Internet mall into China's largest online platform for the sale of footwear, the development of more than 10 million members, annual sales income of more than 1 billion yuan.