Outdoor brands enter the transition period

With the current pursuit of higher and higher, many young people like outdoor sports. Naturally, the market for outdoor products is also growing.

It is understood that when outdoor brands enter the transition period, entrepreneurs talk about the development model. The positioning of foreign brands is accurate and the brand style is clear, so the impact is less. Channel diversification has the most obvious penetration in the mid-end market, which will also become a trend of expanding the market. For foreign high-end outdoor brands, they should stick to the main sales channels of the mall stores, use the brand and product advantages to firmly grasp the high-end consumer groups, and at the same time, through the brand ground activities to narrow the relationship with local consumers.

Now, the difference development path of the three brands of Pathfinder has been very obvious. Nanjing Meibao and Beike have also developed their own routes to a more precise route. Gaodi is a brand, shopping mall and outdoor. There are two logos on the shop, there is also a very clear segmentation on the group goods, and then there is the birth of Mobiou's children outdoor, and the development road like the Lions and Lions' focus on creating and shaping the brand image of the trip will also be very clear.

How to look at several strategies for outdoor brands to expand the market 1. Multi-brand strategy 2. Channel diversification 3. Build a comprehensive brand