Shoes industry fast scanning week market

In the first half of 2013, the net profit of the seven major sports brands dropped by 40%. With the slowdown of the domestic economy, consumers began to tighten their wallets. The brand of sports that is in a distressed position is even more “nightfall”. Li Ning, Anta, 361°, Peak, Xtep, China Trends, and Pathfinder have successively issued interim reports. The total revenue of the seven companies in the first half of the year was 11.82 billion yuan, a decrease of 26.5% from 16.90 billion yuan in the same period of last year; The total net profit was 1.26 billion yuan, a decrease of 42.2% from 2.18 billion yuan in the same period of last year; the total number of terminal retail stores was 38,246, a net decrease of 1742 in half a year.

Sports brand performance generalized frenzied discounted digestion inventory "new 70% capped." This is the reporter to visit the current domestic famous sports brand Xtep, 361 degrees and other new product prices obtained when the latest discount. Reporters saw in a number of stores, in order to digest inventory, the major sports brands frequently launched special sales, individual brands even launched a 1 fold to 5 fold discount.

Traditional shoes and apparel companies explore the “replicated” fast fashion model international “fast fashion” brands such as zara, h&m, etc. have brought a shock wave to the domestic apparel industry. A group of local companies have started to “replicate” fast fashion rapid R&D, and have fast on-goods cycles. Zero inventory mode. Walk into the wanli of Hong Yue City, not looking at the signboard, thought it was a foreign fast fashion brand. Male and female customers walk in, from clothing to handbags, from accessories to shoes and socks can buy all at once, a short-sleeved tens of dollars, a suit, coat only two or three hundred.

Autumn/summer 2014 Men's and Women's Shoes Trends Keywords Analysis For the Chinese children's footwear industry, great changes have taken place in recent years. China's children's footwear market has developed in the gap between sports shoes and casual shoes, and ushered in its own "spring." Nowadays, children's shoes are no longer simple products that have not been noticed in the past, but are subdivided into new industries combined with animation and fashion. How to achieve the leap-forward development of the children's footwear industry? There is no doubt that innovation is the only way to shorten this distance. In order to innovate, we must understand the trend of children's shoes. The following is the trend of children's shoes for fall/winter 2014.

Wenzhou City Children's Shoes Association was formally established to set up the shoe company Baotuan forward. After nearly half a year's preparation, the Wenzhou City Children's Shoes Association was formally established on August 30th. Wenzhou Children's Shoes was marching forward. Chairman Yang Shichen of Forest King Footwear Co., Ltd. was elected president of the chamber of commerce, Ye Shaozhong served as Secretary-General of the Chamber of Commerce, and more than 200 children's shoes and related companies became the first members.

Filtered Advertising Quanzhou shoes and apparel companies return to the "product era" to win, if a few years ago, Quanzhou's shoe and clothing companies to channel the king, then in the past few years the industry encountered "cold" time, companies have come back to do "Internal strength," and more emphasis on product development and design. As a new outdoor product industry, after laying the brand foundation in previous years, this year has begun to base product design. The reporter learned from the industry that there are already outdoor brands signing the European design team. People in the industry believe that today's footwear and apparel companies have entered the “product era” and will invest heavily in product development and style design.

The National Chemicals Standardization Technical Committee’s Chemical Performance Group was established. The National Chemicals Standardization Technical Committee's Chemical Performance Working Group's inaugural meeting and the first meeting were held recently. The Deputy Mayor of Putian City, Jiang Zhixiong, and General Secretary of the National Standardization Technical Committee on Shoes Manufacturing Qi Xiaoxia attended the meeting. More than 30 experts from eight provinces and municipalities, including Shanghai, Tianjin, Guangdong, Shandong, Zhejiang, and Fujian provinces, including research and certification organizations, research institutes, colleges, and footwear industries, attended the conference.

Nike Adidas will return to the United States in ten years to produce a documentary film "American made" (American made) showing the decline of the US manufacturing industry. The film was released in the United States on the 30th. The film was directed by Nathaniel Thomas McGill and Vincent Vittorio. In an interview, McGill said that changes in consumer awareness of products are critical to the recovery of the US manufacturing industry. Vittorio told BusinessWeek that there are no shortage of thriving local companies in the United States that can drive employment in the United States. Vittorio also predicts that ten years later, Nike, Adidas and other companies will embark on the "back to the United States production" road.

Nepal's import of shoes and clothing products from third countries increased by 4 times. Nepal's imports of clothing and footwear products from third-party countries increased by 4 times in fiscal year 2012-13. According to statistics from the Central Bank of Nepal, the value of the country’s clothing and shoes purchased was 5.45 billion rupees and 2.06 billion rupees respectively, an increase of 40.88% and 383.6% respectively from the previous fiscal year. In the financial year 2012-13, footwear products imported from India also showed an increase.

Germany accounts for 57% of European outdoor market share

According to incomplete statistics, the European outdoor product market is estimated to retail at 11.7 billion euros. In the 8264 brand area, European outdoor brands account for about 40%. From the point of view of national distribution, Germany, Italy, the United Kingdom, and France accounted for European outdoor brands. Big market share. From the European outdoor market product category, the market share of outdoor apparel accounted for half of the country, followed by shoes and sleeping bags. From the perspective of the retail market share of the European outdoor market, Germany’s outdoor retail market share accounts for the largest share.