What is a flagship store?
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As the name suggests, the flagship store is the brand image display store of the highest level in the marketing process. Generally speaking, it is a model store with excellent location, strong customer flow and excellent sales. It represents a certain brand or a certain big. A specialty store or specialty store. For example, the Armani flagship store belongs to the brand store, and the Maochang glasses company flagship store belongs to the brand specialty store.
The flagship store is a product of the market economy era of intensified competition. It is beneficial to promote chain operation and establish brand image, and it is also an effective means for enterprises to expand their market share.