Zeng Pingping, founder of Pianta brand: My vision for the future development of the brand
With the continuous establishment of Pianta brand, high-quality and considerate products and enthusiastic and honest service, it has been continuously recognized by consumers, making Xiao Bian even want to know more about the story behind Pianta brand. So Xiaobian interfered with the chairman of Lai Jia Electric Company, Mr. Zeng Heping, founder of Pianta brand ... The following is a live Q & A Record: Xiaobian: You are the founder of Pianta brand, why do you think of the name, your vision of the future development of the brand? Mr. Zeng Heping: I am often invited to go to various enterprises to attend classes, but at the same time I am also afraid to talk about two issues: one is the corporate culture and the other is the brand. Because many businesses like to talk about these two issues. But talking about culture is easy to talk about as a slogan; it's easy to talk about brands as trademarks. I personally think that for a brand to succeed, it must firmly establish three bases, namely: first-class quality, first-class service and its matching cultural connotation. Pianta wants to become an international brand in the long run ahead of the world. First, we must make the Chinese market a success because the Chinese market is also an important part of the international market. Pianta is derived from Italian, the Chinese called "Luan An", is the meaning of camellia, positioning is a women's needle wool products and related ancillary products. Camellia not only on behalf of women, but also easily accepted by Chinese and Western cultures. For example, China's Song Dynasty poet Lu camel Camellia has a very famous verse: "East Park in March the wind and peach blossom drifting swept the air. Only Camellia partial durable, green Cong and put several branches red." Ming Dynasty poet Shen Zhou also wrote To: "The old leaves by the cold strong age, the scarlet bit of snow in the palm. English also has a very famous verse: "No, not that tall and straight pine, no, not that lovely boxwood lobules, but the beautiful camellias." (No, not that upright pine, no, not that cute lobelia But beautiful camellia.) In short, from our preparation to the opening of this period of time, every small part of us are considering the integration of Chinese and Western cultures, this is just the first step out of our way! As for the next strategic plan, due to the time, I will not start. If you have time and interest, you can ask me to drink a cup of coffee, I can slowly come with you. Xiaobian: The state is now actively advocating the development of high-tech industries, with your experience and strength, you can choose to develop in the field of high-tech, why you chose the most traditional industries to start your career in the later years of his career ? Zeng Heping: Since the outbreak of the financial tsunami, in addition to the Pearl River Delta where I live and work, I have also been to economically developed coastal areas such as Ningbo, Wenzhou and Taizhou and have had many contacts with local entrepreneurs. communicate with. In this process, I feel strongly that the transformation and upgrading are the nationally determined development strategies and the only way for Chinese enterprises to effectively achieve sustainable development. However, there is a basic conceptual problem here that we must make it clear that the transformation and upgrading do not equal or not completely equal to the escalation of the transition. Of course, the transformation includes the switchover, but I still hold the opinion that whether the recession will eventually If we want to become a "fittest" to survive in the global financial crisis, we must step up innovations in science and technology and business model according to the specific conditions of the enterprises so as to effectively enhance our Existing products in the international market competitiveness. People often say: "There is no sunset industry, only sunset thinking." According to China's own national conditions and the status quo of Guangdong's enterprise development, while actively promoting the development of high-tech industries, the traditional industries are still the industries we must adhere to. . There is also a question of "both hands should be grasped and both hands hardened." Because China, as the most populous developing country in the world, traditional products are still the past, the present and the future of Chinese enterprises participating in the world division of labor One of the main advantages of cooperation with China is that it is determined by China's basic national conditions as the largest developing country in the world. Due to huge employment pressure, the process of urbanization in rural areas and the transformation and digestion of huge rural labor force are destined to be solved by the development of traditional industries. Leaving this point and unilaterally emphasizing the development of high-tech industries will inevitably deviate from China's current basic national conditions. The reason why many of our traditional products now have weaker competitiveness is not that of the traditional products themselves, but rather that our traditional industries are bound by too many traditional concepts, traditional management methods, traditional production methods and traditional business models. Therefore, for the majority of Chinese enterprises that are currently actively exploring the effective path of their transformation and upgrading, especially for Chinese private-owned enterprise communities that mainly include small and medium-sized enterprises, while insisting on the existing main business, they should strengthen management reform and strengthen Technological innovation and strengthening the new business model and corporate governance model formed by sustainable development appear to be a topic of general strategic significance for Chinese enterprises in the process of transformation and upgrading. Xiao Bian: At present the Internet + was fired very hot, what do you have your own views? Mr. Zeng Heping: The development trend of information technology is gratifying. With its series of profound changes in all fields, it is beyond doubt. But Chinese people always like to make gods, and even the information technology that can actually be put on the ground has also been pushed to the altar. I firmly believe that: No matter what kind of e-commerce model, are not likely to change the nature of the transaction, it is only through the means of information technology, reducing the middle part of the transaction and thus reduce transaction costs, just as ERP can not Change the nature of management, it is only the industrial revolution 100 years, it is generally accepted and accepted by the scientific and effective management methods and management tools, through the means of information in the enterprise management and operation of a comprehensive landing process, so as to reduce The purpose of operating costs. Now the prevalence of various Internet + or + Internet is the same reason. Not many pigs can really fly to heaven, just as Toad insisted in any case, swan still can not eat! Is it wrong? Chinese people seem to naturally follow the trend of love, doing everything like a litter, whether right or wrong, others do I do. In such a changing era, the limelight often changes, true and false, often confusing. Every windy, there are always many people follow the trend of the wind, the result of the wind, many times are deceived, after being deceived, can not stand it, and wait for the next windy, at best for a new batch of people, began to follow the trendy wind ... …I'm depreesed! Relative to the "pig can fly to heaven," Buffett's other sentence is even more famous: "Only when the tide receded, you know who is swimming naked." Although pigs can fly to the air on the typhoon mouth, but watching the weather is absolutely dead One. We should understand this simple truth! The momentum of China's Internet startup has been "swift and violent," largely due to the "blood transfusion" of venture capital, with very low profitability. Some Internet companies with annual sales of tens of billions, but almost no money, huge sales of only a very low margin, or even negative profits, this development is called "loss marathon." Seriously, we can easily find that: Before the first Internet bubble burst in the United States, the performance of the U.S. Internet represented by Amazon and that of the current Internet companies in China was very similar, and could even be said to be exactly the same. These companies are listed as a success mark, while the United States was completed an IPO of Internet companies over 100, but only a few years after the handful. We have reason to worry that China is going through the same course, but it is still in a period of bubble inflation. A highly rational society should be calm and tranquil. Neither does it need the dazzling glare nor the red flag. Because this is the height that China can reach after paying deep attention to the huge cost of "political movements." The real question is: Why do we, Chinese people, can not extricate themselves in the vortex of political movements during such a long period of time? Why do you always love and rely on the "political movement" to solve the economic and social development? Kant in "What is enlightenment? "One book once said" what is enlightenment "is that human beings dare to use their own reason in public space. This is not a logical definition, but profoundly many times better than a more precise definition. Reason, it is the most spiritual lack of Chinese wealth! Textile Fabric,Traditional Fabric,Kashmir Fabric,Classical Fabric Wujiang wanwangTextile Co.Ltd , https://www.viscose-fabric.com