Another star designer of Adidas launched the retro sports series

August 30, 2023

Speaking of Adidas' star design team, Kanye West may be the first word in your mind, but star designers working with Adidas, Stella McCartney, Raf Simons, Rick Owens, Pharrell Williams, Yamamoto, etc. Established a long-term relationship with Adidas. Rita Ora is also one of them.

Recently, Rita Ora and adidas Originals launched a new retro sports series - DECONSTRUCTION PACK, including the transformation of three pairs of Adidas clover classic shoes, zipper sweaters, pullover sweaters, leggings, sports bags, socks and other complete sets of lines. The color contrast of the flag black, yellow and red is conspicuous. The slogan "Banned from Normal" is printed on each item.

Rita Ora and Adidas Clover have been working together since 2014, and WWD calls her the first female artist to work with Adidas.

Rita Ora is a British pop singer, also known as "Rihanna of the United Kingdom. There are 5.87 million followers on Twitter. The three years of cooperation with Adidas clover have been "high-yield". Designs will also make people feel brighter from time to time. In August, March and January, the new series "Queen of color, chaos and attitude," "Artistic Light" and "Asian-Arena" were launched.

The design director of Adidas Clover explained why she decided to work with Ora. “She has a great way to blend fashion and streetwear and has a great passion for the brand. Obviously, we need to work with her.”

Before the start, Rita studied Adidas's shoes and clothing for 50 years, and went to the LA company during the Christmas party and met everyone who wanted to work with her. "I spent 4 hours browsing the mood board ( Mood borad, the designer collects and clips some images, images, colors and other related materials related to the design theme, see what they have, nothing, and then come back to propose new ideas. From there, we will open every two weeks. A 5 hour meeting."

Ora's design starting point is to combine sex and comfort. Each series is usually a set of head-to-toe designs, bold in color, but overall looks quite comfortable, each time you choose to redesign a few classic shoes, the price is not expensive, from $30 to $500 Not waiting.

Through the stars to drive the trend, the team of adidas star designers is growing.

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