Coca-Cola teamed up with the girl girl cross-border marketing case

Products are bounded, cross-border without borders!
A few days ago, an article "Coca Cola nicknamed Hidden Machine, "Girl Next Door" played cross-border? "It is mentioned that Coca-Cola seems to enjoy playing cross-border cooperation in recent years and has made several bold conjectures about Coke's cross-border girls. Did not think, on the eve of the Tanabata night, in the new media channels such as Weibo, Qzone, WeChat, etc., I saw the “Cola Birds of the Neighbor Girl Comic Series” launched by the girl next door. It was a bit of a meaning. She planned for the Coke Cola teaming up with the girl next door. In the Coke marketing case, the neighboring girls quickly promoted the goodwill of the brand consumers through the online communication of offline marketing campaigns, social media marketing methods and communication promotion.

Cross-border is no longer something new. The focus is not on Coca-Cola. The focus is on girls next door.
The girl next door has fully grasped the cross-border cooperation. Among them, there are several essences worth analyzing. The first and the two brands have in-depth cooperation and launched the “neighboring girl” Coke. This brand of the adjacent girl has greatly improved; The neighboring girl quickly launched Coke Marketing and launched limited edition Coke and T-shirts in more than 700 terminal stores. For a time, the whole off-season was stirred up by Coke Marketing in August and promoted the performance improvement. Third, in the selection of media , Weibo, Wechat, QQ Space, SNS and other social media all launched, and launched a series of innovative cartoons and other novel forms, using consumer language to communicate with consumers to attract the attention of consumer groups and win reputation.
Cross-border does not necessarily make the brand popular, but the girl next door does indeed fire, indicating that the maximization of cross-border marketing value is the focus.

Cross-border cooperation generally requires the same degree of agreement between the two brands, so as to successfully achieve business value improvement. "The point of appeal is consistent with each other, it is possible to complement each other." This was mentioned by a professional marketing person in the industry. The adjacent girl's clothing is integrated with the fashionable and fashionable fashion products, which can bring freshness to customers. This should be valued by Coca-Cola. The overlap of customer groups and the brand concept fit together. Coca-Cola and the girl next door, mutual cooperation and integration between two different industries, brand and brand through cross-border marketing, mutual interpretation and mutual interpretation, to achieve the brand from the plane to the three-dimensional, from the surface into the depth of the transition, so that The brand image and association of the two brands in the marketing activities will have more tension, which will drive the cooperative parties to gain objective income. This is the essence of cross-border marketing.
I heard that in this Coke marketing campaign, the feedback from neighboring girls' stores was very good. There were a lot of stores that doubled their performance, and it was very important that the girls next door used this marketing activity to attract tens of thousands of WeChat fans. The continuous launch of the Coke Angel Wechat interaction by the girl next door has attracted many fans to watch and participate. This is an era of WeChat, how to do a good job and improve customer stickiness to the brand is not a matter of how many fans, but how to maintain And the operation of the WeChat platform, with the help of services and interactions, enables the value of WeChat fans to truly translate into good feelings and stickiness for the brand.
The neighboring girl teamed up with Coca-Cola’s cross-border marketing to claim that whether the industry can continue to bring surprises and create cross-border miracles is worth looking forward to.