Discovery Expedition and Huang Xiaoming M-77 open up new trends in outdoor fashion

Toy pistols, glass marbles

Little stars, big hats...

An exclusive memory after 70,80

Regaining the popularity of retro, modern, street style

Tide brand M-77 fashion show in the classic era

On December 5th bloomed in Beijing Agriculture Exhibition Hall

Simultaneously

Pathfinder Group

American Outdoor Brand Discovery Expedition

Jointly launched 2018 new products with M-77

Perfect collision between outdoor function and trend art

Will lead fashion outdoor lifestyle

â–² Pathfinder Chairman and President Wang Jing and Huang Xiaoming and Zhang Shuai

â–² Pathfinder Group executives call for Discovery Expedition

As an outdoor brand, Discovery Expedition seeks to explore the unknown, discovering that it is not loved, that it has not been touched, and that it has the vitality of sunrise and the discovery of new radars and creativity. In recent years, the company has continued to explore areas where the brand is unknown, collaborating with the sons of tomorrow, and jointly launching designer models with Zhang Shuai... constantly upgrading and updating the brand.

â–² Pathfinder Chairman and President Wang Jing walks red carpet

Wang Jing, chairman and president of Pathfinder, said that he expects to be supported by the strong combination of the two brands and will be supported in the outdoors through the sense of technology and functionality, leading the M-77 brand fashion field, giving the fashion outdoor industry a true glow of vitality.

The joint product is inspired by outdoor hail

"X" for Discovery Expedition

Ingenious fusion with digital "77"

A spirit of friendship that reflects the high degree of fit of the two brands

The number "77" element is interesting

It’s full of coolness

Design elements stem from childhood

Is the initial understanding of the dream for the future

This time, a total of five series of "Sentimental Times", "adolescent ambition", "unreconcilable", "rebellious youth" and "rock spirit" were released.

The material of the product was selected by Discovery Expedition to choose a functional fabric.

The material of the product was selected by Discovery Expedition to choose a functional fabric.

â–² Wang Yanchao wears a joint show catwalk

Waterproof zipper and Velcro elements

Focus on the trend

Simultaneously

The use of bright silver foil fabrics

Full sense of future technology

Stars come to the show and pose in front of M-77&Discovery Expedition's joint logo wall (from left to right: Jia Ling, Huang Xiaoming, Zhang Shuai, Fan Bingbing, Angelababy, He Chaoying, Shen Mengchen, Jing Boran), All-Star lineup and top entertainment Feast, the industry is heavily involved.

Use simple but fun way

To explain the new trend of outdoor fashion sports

I believe after this big show

About half an entertainment circle must be planted!