[Front color] Dulux professional 2018 global architectural color trend release - perfect interpretation of "spiritual home"

On October 16th, 2017, the annual space color festival popular festival - Dulux professional 2018 global color trend conference was grandly opened at the Shanghai Museum of Contemporary Art, the new color trend covering the entire industry. With a keen grasp of the color trend, and through in-depth exploration and big data analysis, Dulux Professional 2018 global color trend defines "warm wood brown" as the theme color of 2018, in order to build a spiritual home for people.

Ms. Heleen, the chief designer of the Global Aesthetics Center, has a comprehensive interpretation of the 2018 global color trend: “We live in an unpredictable era, the pace of life is getting faster and faster, and we are exposed to more than ever every day. Information and choice, therefore, we need a harbor where the mind can rest in peace. The home of the soul is such a place to isolate interference and noise, and to recharge yourself. The warmth of the "warm wood brown" and A sense of comfort can create a warm, comfortable, attractive and fun home for the soul, returning the soul to a desire and enjoyment."

The inspiration for the new annual warm wood brown comes from the texture of natural wood and leather, the warm soft powder and the warmth of natural materials, allowing people to connect with nature in any place to create a warm and comfortable The space feels, infects people to give up the interference of the outside world, and interprets the essence of the soul home.

This color trend conference will feature four different styles of color palettes - "Warm Wood Palm Home", "Comfortable and Warm Space", "Fresh and Vibrant Space" and "Fun and Fun". The four design styles of the space have their own uniqueness, which echoes the mainstream life style of people and perfectly realizes the balance between environmental aesthetics and spatial function. It can satisfy people's different tastes and pursuits for various activities, and can be used in the design of indoor and outdoor spaces and underground garages in functional spaces such as houses, hotels, office spaces, medical institutions, and educational institutions.

“Warmwood Brown House” paints a harmonious and warm scene, with a sense of security and a gentle sense of luxury. The building needs to carry not only the life, but also the rich soul that builds the beauty of life. Everyone wants to find a comfortable and pleasant corner in the space to achieve their balance with the outside world.

Warm wood and delicate stone with purple brown. The design concept of “Warm Wood Brown Home” can be easily applied to high-end residential houses and villas.

The subtle contrast between the rich texture of the fabric and the smooth marble and bronze, and the new and old furniture. The luster of the metal matches the "warm wood brown", which creates a luxurious texture in space applications and is suitable for hotel designs with a sense of style and quality.

Q: In the design of architectural space, what new trends do you think will affect the results and effects of the design?

A: The first is that people pay less and less attention to the decorative sense of the architectural space form, and more attention is paid to the experience. For example, when designing landscapes, traditional defensive greening has been replaced by open landscapes. Another example is the proportion of public space in residential construction, office buildings or commercial buildings. The second is that technology has brought about great changes in people's lives. Technology is constantly changing and changing. When people can't keep up with its update speed, it will generate pressure. The sense of insecurity after a short excitement will make people want to return to a warm and constant state. Therefore, for the space where people live and work, it is necessary to have a variety of warm and comfortable psychological feelings while implanting intelligence.

The life style of “warm and free heart” echoes the social development trend of the middle class. People's needs are no longer a matter of stacking, but an experience that evokes inner resonance.

This design theme has a certain sense of isolation and protection. "Warm wood brown" combines wood, velvet, red copper and other materials, and uses a mixture of earth color, clay color and light powder to soothe the mind and soothe the senses, providing a slow, quality home, especially Suitable for spaces such as homes, hotels and independent studios.

The thoughtfulness of the details is reflected in the soft colors, showing a new level through the lines and patterns. Warm and soft colors, used in homes and hotels, people can quickly integrate into the environment and experience the happiness of return and tolerance.

Q: From the perspective of the mainstream market, please rate our annual color "warm wood brown"

A: Introducing a theme color every year is a more effective way to design interiors. For the mainstream market where developers and real estate are mainly in the new Chinese style in the next few years, Warm Wood Brown is a very good color. She is a warm color, the color is not very heavy, visually gives a feeling of luxury, psychologically provides inner comfort.

One manifestation of the “free man” lifestyle is that social media connects people and alienates them. Faced with the unbearable weight of life, there is a lighter and slower rhythm that reminds people to switch and stop to examine the people and things in our space.

The soft pink between light green and purple ash interspersed among them to make the space more active. This relaxed atmosphere is not only suitable for homes and offices, but also for public places such as medical institutions.

This design theme follows the denim blue of last year, coupled with neutral colors and blue-green to create a relaxed, natural and unburden style. In the use of office buildings, the formal and stable color matching makes the space brighter and more pleasant.

Q: What do you think of the trend of architectural design?

A: The change of architectural design trend can be based on the major changes in building technology and building materials. The emergence of new materials and new processes can bring a new expression to the facade and space of the building. On the other hand, the technology is special. Changes in living habits brought about by information technology will also create new spatial patterns, which are areas where architects will actively explore and experiment. The popular color is a deeper level and is a topic of social psychology. I have always felt that only particularly brave architects dare to challenge.

The lifestyle of "Lee Free Me" combined with high-tech means, what is the attitude of the game? For a faster and more creative new generation, their lives have no borders and no boundaries for work and play. You can have fun everywhere, as long as you have a whimsy. Space is no longer a division in the traditional definition, but a place in the same space that blurs the boundaries of function and exists in an inclusive and stimulating manner.

The delicate texture of the green and the outdoor green plants complement each other. The combination of gray, green and warm yellow has a luxurious gray-purple color. In the fresh, there is a jump comparison, and the space is more tensioned. It is especially suitable for commercial and entertainment spaces such as hotels, adding a touch of luxury and luxury to the fresh room.

This is the sunniest design theme, bright golden yellow shines, a little grayish green reveals a youthful atmosphere, cement, wood, mortar and other materials are easy and not luxurious. This design theme is applied to educational institutions, office space, and dynamic business districts. It is a very easy and happy choice.

Q: How do you view architectural colors, or the use of color in space?

A: First of all, color is not just color, color needs a comprehensive texture. There is a different logic for the color of the material itself and the color of the synthetic product after processing. Secondly, the texture is not only the visual experience, but also the sense of touch and temperature. The creation of the final space atmosphere is very important. The creation of the color material in the real space is more important than the single color.

The 2018 color and the four color plates that have been extended have their own extraordinary charm in architectural and interior design and different functional space aesthetics, helping designers create functional spaces while meeting the real needs of users. . Any corner of the space should be given full attention, and the thinking of design and the care for human experience should be integrated into the design of space. The 2018 color palette can be used in the ground, façade and top surface of underground garages with different functional buildings. The soft and vibrant color scheme creates a different space atmosphere through the combination of graphics and color.

“Dulux Professional is a well-known brand under the decoration paint business department of AkzoNobel Group. It is always oriented to the needs of customers and provides customized products solutions and services covering all categories and full grades in the whole industry. At the same time, relying on Aksuno Bell Group Resources, Dulux specializes in providing professional color services for building value-added, and strictly implements the core concept of “environmental protection and sustainable development”, revitalizing the city, revitalizing the building, and rejuvenating the life.

About Dulux Professional:

Dulux Professional is a well-known brand under the decorative paint business department of AkzoNobel Group. It is always oriented to the needs of customers and provides customized products solutions and services covering all categories and full grades. At the same time, relying on the resources of AkzoNobel Group, Dulux specializes in providing professional color services for building value-added, and strictly implements the core concept of “environmental protection and sustainable development”, revitalizing the city, rejuvenating the building and rejuvenating the life.

Editor in charge: Zhou Lingling