Only linen and beautiful, returning to the truth: a piece of linen interpretation of N kinds of possibilities

November 4, from China silk town, town linen - linen fabrics • New Shanghai dream of zhenze + reunited China top ten fashion designers Sun Lin, bring "the era of fluffy white clouds" theme publish big show debut Mercedes-Benz China International Fashion Week (2018 Spring/Summer Collection) Beijing 751D.PARK Central Hall. The flax raw materials from Normandy, France, have a new appearance through spinning and weaving and post-treatment processes, and N possibilities are presented in the dreams of the new Shen·Linen fabrics. This season, the designer combines his own travels with local folklore and historical humanities, and the personal design concept is integrated into the conference.

China Textile Industry Association, former president of Wang Tiankai, China Textile Industry Association Vice Party Secretary and Deputy Secretary-General Chen Weikang, deputy secretary general of China Textile Industry Association, Li Jincai business development director, Office of China Textile Industry Association, director of segment red, Zhang Qinghui, Chairman of China Fashion Designers Association, Hong Jun, Assistant President of China Hemp Textile Industry Association, Huang Ping, Secretary General of China Fashion Designers Association, Liu Yuanfeng, President of Beijing Fashion Institute, Li Jianfeng, Xinshen Group, and other related brands and purchasers Businesses, designers, buyers, etc. attended the event.

Since the new Shenlin linen team designer Sun Lin in 2012, he has successively landed on the stage of Dalian Fashion Week, Jiangsu International Fashion Festival, Shanghai International Fashion Week, China International Fashion Week, etc., and successfully created a number of trends with the theme of linen. And the clothing release show. “Xin Shen Linen & Sun Lin” is the first of its kind in the single-categorized linen, with the designer's design concept as the core and the regional culture as the theme of the strong joint release show, creating a precedent for the release of domestic single-category linen. They use linen fabrics to communicate fashion, use culture to enhance value, guide the national linen fashion consumption consciousness, and focus on high value-added fabrics to enhance the consumption level of linen, which in turn drives the overall development of the hemp textile industry, the linen culture industry and even the linen clothing home.

Pay tribute to the spirit of linen bloom free

This season's inspiration comes from the "Mu Le Ge" in "Folk Song Collection", this famous poem sings the magnificent scenery of the northern countries and mountains in the Northern and Southern Dynasties. In order to pay tribute to nature, the designer Sun Lin follows the core ribbon belt of China, starting from Heilongjiang, passing through the borders of northern countries such as Jilin, Liaoning, Inner Mongolia, etc., to understand the local folk customs and historical humanities, and to feel the self in the wind and use the brush to record the extreme vision, Tianye. The connected and incomparable scenery of the Northland scenery. The fourth time I landed at China International Fashion Week, Xinshen Linen & Sun Lin's Spring/Summer 2018 series continued the designer's consistent design philosophy of “free spirit, folklore integration”, which was shaped by a series of unconstrained layers of sculpt. Out of this field, the structure of the minimalist illusion is released.

The new Shenmian release this season, based on the inheritance of traditional linen crafts, more into the vocabulary of the times: in the appearance of linen, combined with the current post-processing fabric technology, emphasizing the decorative effect, creating another character of linen more understated luxury, linen fabric gives new vigor and tension; on the color, the almond, vanilla, blond and white mix and match, environment-friendly color around the soft, calm, restrained tones, highlighting the unique natural materials linen elegance.

“In the style design of the clothing, this season is more simple and practical than the previous season. The clean and neat line interspersed to make the decent space of the clothing more layered; pay attention to the style of the clothing and the inner details, pay attention to the inside and outside of the clothing. The space level is interspersed, and the linens are displayed through the contrast between the inside and the jacket.” The whole show release show, in the melodious sound of the matouqin, the sorghum and the subtle scenes are just right.

Four years of landing in China International Fashion Week, opening a new era of linen fashion sharing

The organizer of this event, Xinshen•Linen fabric dreams+——Since the establishment of the Xinshen Group in 1988, with the tireless industry sentiment and the down-to-earth enterprise, we are committed to promoting the linen culture and promoting green and environmental protection in China. Healthy and comfortable linen lifestyle, realize linen fashion sharing, health sharing and ecological sharing. It has become the first and only group leader in the domestic hemp textile industry, integrating linen brand design, research and development, production and service. enterprise. The Xinshen Linen Fabric Library, Ma Yinzhong Creative Space, Xinshen Linen Experience Center and Cultural Communication Center played an important role in promoting linen culture, extending the industrial chain, enhancing product added value and enhancing the confidence of linen culture and the right to speak in fashion. Boost.

Over the years, Sun Lin, the head of the China Flax Design and R&D Center of the School of Fashion, Dalian University of Technology, who is obsessed with the study of linen culture, has been immersed in the traditional Chinese culture and unique understanding of today's fashion, insisting on “free spirit, folk integration”. "This design concept has successfully integrated linen culture and mass fashion into the current life of consumers. With its personal talent and years of unremitting efforts, it has become the most popular linen designer in China.

In 2012, Xinshen Group took advantage of Dalian Fashion Week to cooperate with Sun Lin to develop linen fabrics and opened up the journey of linen fabrics. After six consecutive years, combined with the design concept designer released a new application linen & Sun Ya hemp fabric trends and designer brands release form both China Foreign linen fashion show, fashion trends downstream brand guidelines, the domestic terminal, such as multiple flax consumer guide vane effect. In 2017, Xinshen proposed “Shared Linen Fashion”. The conference invited more than 100 well-known clothing companies and fashion media experts. The ordering conference followed the press conference to transform fashion into productivity. Xinshen itself transformed from “linen manufacturing” to “linen service manufacturing”, serving brand customers, service designers and service consumers, allowing linen fashion feast participants to share linen fashion benefits, and offering linen to the public in N forms.

A culture rooted in the fertile soil N linen interpretation possibilities

The earthquake zone of Xinshen Group is not only the famous Chinese silk town and the famous town of flax, but its fertile cultural industry fertile soil and accumulations are more new and deeper to dig linen culture, lead the new concept of green consumption, extend the flax culture economy, and upgrade the nation. Cultural confidence has laid a solid foundation. "The new ancient town gene is the first heart, but also the feelings. We are obsessed with this, through the fashion of this ties, to form an endless stream of flax culture ecosystem." Xin Shen Group Li Jianfeng introduced. At present, with the location advantage and cultural genes of Zhenze Ancient Town, Xinshen is gradually improving Xinshen Flax Village to form a domestic linen culture innovation base integrating innovation, design customization, maker space and cultural tourism experience. Linked companies, brand customers, end consumers and the industry's sustainable linen ecosystem are taking shape.

With the international influence of China International Fashion Week, Xinshen Flax is making the world see the power of Chinese linen fashion growth with the unique charm of Chinese culture.

“Sharing linen fashion, the effect of the conference will spread more and more, China International Fashion Week gave the new Shen• linen fabric dream + very good international stage and growth space.” Li Jianfeng said, “Over the years, Xinshen linen passed through with Sun. Teacher Lin's cooperation not only transforms a piece of linen into fashion, but also evolves from a piece of cloth to countless lifestyles, achieving 'a piece of linen, N possibilities'."