Optimization Design of Tourism Scenic Spot Identification System

The research carried out under the strategic background of fake tourism transformation and upgrading, in view of some problems existing in the identification system of Qinhuangdao City Scenic Area, the optimization design method of the scenic spot identification system was proposed from the perspectives of function, content and color, and discussed with Qinhuangdao. The development trend of the featured scenic spot identification system.

In recent years, there have been more and more researches on the development of tourism economy in Qinhuangdao. Many experts and scholars have carried out investigations and researches on creating bright business cards on the seashore and beautifying the urban environment. They have put forward many valuables for the city's tourism development. Feasibility suggestion. However, the research field of the current scenic spot is still in its infancy, and a complete theoretical system has not yet been formed.

This paper focuses on the excellent tourist attractions in Qinhuangdao City, and is committed to the scientific, rational and humanized research of the landmark marking system. From the aspects of space, text, modeling, color and ecological development, this paper deeply analyzes the research area. Identifying the role of indicative signs, introductory signs, restrictive signs and issues to be noted in the guidance system, thus establishing a complete landscape-oriented design system to solve the practical problems and difficulties encountered in the design of scenic spots. It provides guarantee for the development of the tourism industry in the new stage of Qinhuangdao City.

History and Status of Scenic Spot Design Qinhuangdao is one of the first outstanding tourist cities in China. It has rich tourism resources and has more than 40 tourist attractions including the world's first customs, old leading, Beidaihe and Gold Coast. It is known as the “Beijing-Tianjin Back Garden”. In recent years, with the establishment of the “Tourism Establishing City” strategy, the Qinhuangdao Municipal Party Committee and the Municipal Government have made great efforts to develop tourism and integrate resources, and various logo-oriented systems have been widely applied to the overall planning of the scenic spot. The excellent scenic spots represented by the 5A scenic spot also began to recognize that the scenic spot environmental labeling system plays an important role in displaying the culture and image of the scenic spot and facilitating the smooth completion of travel by tourists, but its macroscopic still is not perfect enough, and there are many problems that need to be solved.

There is no systematic theoretical guidance. The logo design has been in existence for a long time. In the development of urban design planning in China, remarkable results have been achieved, but the environmental label design of the scenic spot is still in a disorderly state. In the design of tourism logos, developed countries have begun to closely integrate environmental labeling with ergonomics, environmental psychology, and design aesthetics, emphasizing individualized and humanized design concepts, focusing on the inner manifestations of natural and human landscapes. . The domestic theoretical research has just begun, and it is still in the learning and reference stage. Most designs still lack overall normativeness, or have defects in space, volume, color, and environmental protection.

Lack of characteristics and cultural connotations. Throughout the design of the domestic modern scenic spot logo, it must be regretted that: in today's highly developed information, the planning and construction of scenic spots in many cities tends to be "indiscriminate style." The simple mutual reproduction and mechanical imitation between the scenic spots has resulted in the sameization of the scenic spot and lack of characteristics. For example: the Wangjiang Tower in Chengdu, which is known as the “Bamboo Park”, the logo of this scenic spot is guided by bamboo throughout the garden, which is convenient, seamless and cleverly designed. In contrast, most of the other scenic spots in China are too formalized and superficial, and they cannot or unintentionally explore the regional cultural connotations of the scenic spots and fail to achieve rational design. This requires managers to pay attention to and improve their understanding of the culture of the scenic spot. In short, the design of the tourist scenic spot identification system should reflect the local geographical features, customs, history and culture. It must not only have unity, but also maintain uniqueness, so that the logo design is truly integrated into the scenic spot, so that visitors can linger.

The form is single and the function is not perfect. The logo of the scenic spot is mainly to help tourists complete the tour, providing information such as tour routes, scenic spots, reminders and other information. I investigated the tourist attractions in Qinhuangdao. Some scenic spots indicate that the route information is not clear, the connection is not closed, and the English translation is inaccurate. The vague and sloppy information often leaves the tourists in a maze, unable to reach the destination smoothly, affecting the quality and mood of the tourism; Some are too simple and one-sided, ignoring the spread of scenic culture; some of the application of marking materials are too limited, especially some scenic spots with long history, only pay attention to the protection and construction of the scenic buildings themselves, the logo orientation is seriously lagging behind, let alone The use of new environmentally friendly materials.

The optimization design function optimization of the scenic spot identification system. The scenic spot identification system can be divided into three types according to functions: one is the indicative signboard, which mainly provides traffic instructions for tourists, understands the space orientation in the park, and guides the tourists to reach the destination in the shortest time. Good time and space judgment, this is also the foundation of the marking guidance system, the focus of the design, the indicative signage is generally set in a prominent position such as traffic fortress, fork. It mainly includes: panoramas, road signs, service facilities cards, etc.

At the beginning of the tour, the first thing that catches the eye is the panoramic view of the scenic spot. Generally speaking, there are two kinds of aerial view and plan view. The panorama can most intuitively reflect the distribution of scenic spots, the overall layout of the route and the service facilities, so that visitors can form an overall impression in their minds and plan the tour route in time and space.

Therefore, the design of the panorama must be clearly defined and clear at a glance. After entering the park, the road-oriented signs are used as secondary guidance (the panorama is a first-level guide) to further guide visitors to various attractions. For large integrated campuses, secondary guidance sometimes contains information about one or more destinations, which requires setting a third level of guidance as a guide. Multi-level oriented planning and design management is more complicated, and the context must be clear, closely related, and interlocking. The service facilities card mainly provides various services for tourists, and often sees the location maps of shops, restaurants, medical service facilities, hotels, parking lots, etc. Such signs should be placed in a densely populated place or at a traffic intersection. The information should be as comprehensive and detailed as possible, such as providing necessary information such as routes and telephone numbers.

The second is the introductory signage, which contains a wide range of content, as if it were a silent guide, providing visitors with natural, historical context and spiritual and cultural knowledge. This is very popular among tourists, allowing them to gain insights while exploring the natural scenery. This is also an important indicator for tourists to evaluate tourism in recent years.

The third is restrictive signage, mostly for safety warnings, reflecting humanistic care. For example, Beidaihe Wildlife Park has a large number of large carnivores, and when the car enters the park, you can see where the train passes, and set warning signs for the passenger's personal safety. Such warning signs should be designed to be as prominent as possible, and the layout is simple and easy to identify.

The above three are different from each other and related to each other, forming a complete marking and guiding system in the scenic area.

Text optimization. Text optimization includes both text content optimization and font design optimization. Today, “harmonious tourism” is also an important part of promoting a “harmonious society”. The tourist attractions should constantly change the business philosophy, closely combine the shaping of the scenic spot with the tourist experience, and adhere to the development route of “people-oriented”.

In the establishment of the guiding system, there are more warm reminders, and fewer restrictions are imposed, and the mood of the tourists will be more comfortable. For example: the warm slogan near the Yuelu Mountain Love Night Pavilion in the 5A-level scenic spot: “The child is not a fish, can't swim!” It not only plays the role of reminding, but also looks warm and playful, so that visitors can easily smile and be willing to accept.

In the design of scenic spot design, the font design must first be practical and convenient for tourists. Commonly used fonts such as black body, Song body, and scorpion are often used. It is necessary to minimize the use of various fonts with strong decorative and thick variations that affect reading. In the use of the font size, it is necessary to consider the size of the font size according to the size and function of the logo, and do not change too much, generally no more than three.

Color optimization. In 2011, Qinhuangdao City's first city color score Qinhuangdao urban color plan was introduced. According to the characteristics of each district, the color of each city was planned as white, green and blue. “Qinhuangdao is rich in color, and each of the three districts has its own characteristics: the harbor area is a clear and transparent modern coastal port city landscape; Beidaihe District and Beidaihe New District are the scenic features of the seaside scenic spots of 'Red Tile Green Trees and Bihai Jinsha'; Shanhaiguan is a historical and cultural city landscape featuring 'mountain and sea connection, Guancheng integration'." This provides a basic color for the construction of the three districts. Of course, each scenic spot has to build its own color system according to its overall style and cultural connotation, and use the principle of color psychology to effectively carry out color matching.

A logo that looks neither hidden nor unobtrusive is the best design.

Optimization of the barrier-free identification system. Qinhuangdao is a five-year national advanced city for barrier-free construction. As an excellent national tourism city, the construction of barrier-free identification system is also a symbol of scenic civilization. Therefore, the scenic area should increase the development and use of barrier-free navigation routes. The planning of equipped with Braille and electronic devices with question and answer functions will truly create a humanized modern tourism environment that is full of care and guarantees the safety, convenience and comfort of tourists.

Prospects for the development of scenic spot design With the continuous development of China's tourism industry, the state has put forward higher and more comprehensive requirements for the comprehensive construction and service standards of scenic spots. Especially after the selection and creation of the 5A-level tourist scenic spots was launched in China, the overall planning and design of the logo-oriented was also put on the agenda.

The increasing use of electronic information provides a broad prospect for the development of logo-oriented. It is an inevitable trend for future development to implement electronic ticketing and electronic inquiry through the global positioning system, implement the electronic informationization project of the scenic spot, and establish a variety of scenic spot information service systems such as voice guides and electronic monitoring. The development of digitalization and informatization will also improve the management level and service effectiveness of Qinhuangdao Scenic Spot. The pearl of Qinhuangdao, the Bohai Bay, will be even more dazzling!

Conclusion This article focuses on the orientation of the scenic spot, forming a more systematic research context, but due to the lack of time and ability, the research is still superficial, and will be further supplemented in the future research work. perfect. ISHf (The authors are all art schools of Hebei Science and Technology Normal University; this is the phased achievement of the 2011 Qinhuangdao Science and Technology Bureau soft science project "Qinghuangdao City Scenic Spot Identification System Planning and Design Study", project number:

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