The real button king - Huang Wenyuan
Huang Wenyuan was born in Hong Kong in 1954, general manager of Shishi Hualian Garment Accessories Enterprise Co., Ltd., honorary president of Quanzhou Chinese and Foreign Entrepreneurs Federation, honorary president of Shishi Cultural Research Association of Quanzhou, Fujian Province. This article from the China Button Industry Network
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Shishi is famous for its collection of clothing, and Baoge is known for its complete accessories. Therefore, "Chinese casual clothing city" has become the business card of Shishi; "China's clothing accessories town" has become the label of Baoge. The headquarters of Hualian Garment Accessories Enterprise Co., Ltd. is rooted in the Shishibaoga. The person who leads this company is Huang Wenyuan.
There is a little story here. A few days ago, Huang Wenyuan came to the China Textile Industry Association in Beijing to report on his work. He is preparing to create an innovation platform for garment accessories in Baogai Town. During the period when Shi Xiaodong, the president of Dalian Dayang Garment Group, came to Beijing to serve the company. At the dinner, President Shi Xiaodong asked about Hualian accessories like a stranger. He also said that he had the opportunity to cooperate and open up the bosses responsible for purchasing on the spot. phone. The answer on the phone was unexpected, and the original Da Yang clothing has been using Hualian's accessories.
Hualian's buttons are like the tap water in the country, flowing to the north and south of the country, where there are clothing, where there are brands, where there are buttons for Hualian, and in Japan, South Korea, the United States, Vietnam and many other countries also have Hualian accessories and With garments, they spend more than 50 tons of plastic per day, processing products around the clock.
Huang Wenyuan: If the “enterprise†of a company fails to “haveâ€, it will “stopâ€. In the early 1980s, Shishi’s garment industry began to become active. When many people joined or joined the apparel manufacturing army, they were in Hong Kong. Huang Wenyuan, whose ancestral lion is a lion, has found another way to focus the gold rush on the inconspicuous small button.
In 1981, Huang Wenyuan partnered with several like-minded shareholders to set up a button factory that was specifically designed to support the production of buttons for Shishi Garment Enterprises. Since then, it has not been accepted. With the continuous update of Shishi clothing styles, the follow-up of buttons must also advance with the times. In this regard, Hualian has a clear goal at the very beginning of its business and has always put talents on the forefront of corporate development. Huang Wenyuan is a person with a deep strategy. He believes that the word “enterprise†of a company is based on the “humanâ€, and if it is missing, people will “stopâ€. The survival and development of a company cannot be separated from talent. When he was thirsty, one of the engineers who had been engaged in military manufacturing artillery for many years drew his attention. From various perspectives, this engineer is an indispensable talent for the company. However, through multiple contacts, the engineer was worried that if the company had lost its second half of life, it would not be willing to work for Hualian. Therefore, Huang Wenyuan made a bold decision, according to the price at the time to pay the engineer a large fee, it is said, according to the current price, the cost. Through measures that do not hesitate to absorb talents, dozens of engineers successively defected to Hualian and settled in Shishi.
The value of talents has always kept Hualian’s products at the leading position. Hualian currently has more than 30 patents, of which zinc alloy, precision electroplating, polishing and other technologies are leading the world in the field and fill the gaps. The “four-in-one†button they produce is famous for its high technology content, difficult craftsmanship and new styles. A Japanese company of the same kind has been watching this technology for a long time, but in the end it still has no research and development, and they have to buy Hualian at a price of 300 million yuan. After careful consideration, Huang Wenyuan said, "People can't go without their pursuit. Money is important, of course. But not everything."
Huang Wenyuan: “I have the most unique feature of buttons, and my customers must choose my productsâ€
Huang Wenyuan said humorously when interviewed by reporters. "We will do nothing, big business, and we cannot do anything. We can only do some buttoning business and make little noises (laughs). Although the return rate for clothing is high, it also exists. High-risk, can not keep up with market trends, will face a crisis of survival; button business looks small, but as long as there is clothing production, will definitely need buttons, I put my button to do the most distinctive, he must choose my production Products, so the risk is certainly much smaller." In terms of brand management, Hualian “KAM†ranks second in the world with Japan’s “YKKâ€, and only 183 of their sales shops are located in Guangzhou’s Zhongda Apparel Market. “Drip into rivers and grain into rice†This is the truth. Careful people have found that all clothing markets in the country have the shadow of Hualian buttons. To Yiwu Commodity City, it is difficult for you to find professionals who do not know Hualian buttons.
“The standard of apparel positioning depends on the grade of accessoriesâ€. This is a summary of Huang Wenyuan. A well-known clothing, buttons and materials must also be of high standards and match. Nowadays, Hualian’s brand name “KAM†has become the top level in the world. Brand's accessories selection.
The earliest operators of Hualian buttons were a group of Wenzhou businessmen. When they saw distinctive buttons on the market, they saw its value and potential through the cloud. So they took the lead to contact with Hualian and signed an agency contract, to Wenzhou people's eye-catching insight, opening up a precedent for Hualian marketing. According to Huang Wenyuan's introduction, none of the agency partners who cooperated with them left and the more they gathered. Relying on the Hualian button to make a fortune, the affiliate with 10 million assets is counted as 100.
In the domestic market, Hualian's accessories are popular, not only referring to the best-selling products, but also the domestic professional accessories market if Hualian does not enter, it shows that this market is still not enough grade, and now some accessories market has put Hualian's Into the advertising billboards as investment promotion.
"To produce my own mold, my profit is at least three or four times that of other families."
The button is a supporting role for clothing, but also an intermediate product. It is not in direct contact with consumers. According to Huang Wenyuan, "KAM" now has more than 200 high-end equipment such as injection molding machines and Italian stereotyped flower machines. Companies with such strength are rare in the world, second only to Japan's "YKK".
In the apparel industry, the minimum unit price of clothing is "yuan", while the price of the button is accurate to "minute", the cheapest button is a penny of 5. When it was done early, the style was just a few, and the molds that were bought were almost the same, grabbing the market, mainly to fight price wars. Huang Wenyuan’s idea is to innovate.
Innovation is mainly based on mold innovation, "I have no people, people have me fine," "a button has a very low profit, and I use my own production of the mold, the product has a characteristic, the price naturally sells well. If someone else sells A button makes a penny, my profit is at least three or four times theirs." A button made such a large article, so I had to admire the wisdom of the button king, and Hualian was recognized as "China Famous Brand" by the China Administration for Industry and Commerce.
In the face of achievements, Huang Wenyuan is not satisfied. His next step is to export the brand to high-end garment factories in Europe, to become an internationally renowned brand, and to enter the top brand clothing market. The road ahead is not smooth, but Huang Wenyuan will continue to go. 