China Men's Summit Forum is at the breakthrough of the "Sword" clothing industry

At present, the world fashion industry is composed of the “iron triangle”, namely France, Italy and the United States. Some people say that China's future in the world fashion industry is most likely to turn the "iron triangle" into a "tetragonal" pattern.

How do we achieve a gorgeous turn? Yesterday afternoon, at the 2nd China Men's Wear Summit held in Ningbo, experts and scholars from all over the country conducted in-depth discussions on the future trend of the apparel industry. Intelligent manufacturing + culture first became the consensus in the industry.

The clothing industry shoulders the "three products" mission

"The development of Ningbo's garment industry in the past 20 years is also the epitome of China's garment industry development for 20 years." Chen Dapeng, vice president of China National Textile and Apparel Council and executive vice president of China Garment Association, said that in the past 20 years, we have built the world's largest The textile and garment industry system has accumulated a very rich industrial resources and has grown up with a large number of outstanding enterprises, excellent brands and outstanding entrepreneurs.

To this end, the China Textile Industry Federation yesterday awarded Ningbo City as the first “China's textile and garment industry sustainable development and innovation model city”, adding a new impetus to the next step of “Ningbo Pack”.

Gao Yanmin, Director of the Consumer Products Department of the Ministry of Industry and Information Technology, said that the current sense of mission of the apparel industry can actively promote the construction of the “three-product strategy”, namely, increasing varieties, improving quality and creating brands. For example, how to let consumers recognize your products, not only to consider fabrics, but also to explore some aspects of design comfort, but also to benchmark with international big brands, with high-end standards, the most stringent standards, the highest end Brands are promoted to domestic and international markets.

Intelligent manufacturing is the trend of the times

"The main reasons for the further development of the apparel industry are: the transformation of the consumption structure (ie, individualization, fashion, multi-printing, networking), the rise of manufacturing costs, the transformation of business models, the demand for supply-side reform, the fashion technology of the intelligent era. Requirements.” Professor Wen Lisheng, a member of the Expert Committee of the China Garment Association and Donghua University, believes that the manufacturing model of the apparel industry will shift to lean manufacturing, network manufacturing, green manufacturing and smart manufacturing.

How do garment companies make smart manufacturing? Professor Wen Lisheng also suggested that “four extensions” should be grasped, that is, the extension of enterprise informationization; the extension of network; the extension of automation; and the extension of customization. The result of "four extensions" will inevitably lead to smart manufacturing.

Culture gains value recognition first

“Today's consumer-led business model has become a consumer demand that drives the back-end supply chain, manufacturing, production and all aspects, but many companies do not put consumers at the forefront of the entire manufacturing supply chain.” Yang Dazhao, CEO of Brand Investment Management Co., Ltd. said, “The management system must change. Now it is selling values ​​and ideas.”

Zhang Ting, CEO of Beijing Yiwen Group believes that the brand is a life attitude and a value proposition. Therefore, he puts forward the “three-pronged proposition” and hopes that both employees and customers can work with enthusiasm, life is full of taste, and people are affectionate.

"We formed VIP customers with 10 large Internet companies such as Jingdong, and interacted with customers on special holidays such as Valentine's Day and Father's Day." Zhang Ting revealed that he also invested in film and television drama "Beijing Love Story". Everyone finds it very interesting. It is precisely because of the culture and the recognition of the value goal that Yiwen has established a broader group of high-end customers.

Editor in charge: Song Jun