Designer Li Hongyan Helen Lee Women's Spring 2017 New Release

At 1:30 pm on October 15th, 2016, three leisurely yet sophisticated conferences were held at Loft Terra Incognita, which is the most flavored Shanghai Yongnian Road. This fusion of Shanghai culture and French elegance commemorates the special Rich Shanghai flavor.

The show site is arranged in a warm and comfortable home, free to place without losing the artistic perspective. The scene is composed of kitchen, living room, study, etc. The layout is full of life but very exquisite show HELEN LEE advocating the integration of fashion and Lifestyle concept. Faithful to the classic and quality, happy and joyful display of art life; no hurry for success, unfettered pursuit of self-personality.

In order to celebrate the 5th anniversary of the HELEN LEE brand, the founder of the brand, Li Hongyan, used a different form of fashion presentation, combined the dynamic and static show styles, and applied the art-like exhibition to create a perfect fusion of fashion releases. According to her, "Our clothes are very comfortable and soft. It is also very important to pursue not only the appearance of beauty and elegant fashion but also the comfort and dynamic effects of clothes." So let the model put on a static setting after setting up, take turns and evolve different independent and interesting scenes to share the point of view, the model emerges from the industrial elevator, the opening and closing impact of the elevator iron gate blends Jazz Afrofunk's music, let you from the dream Back to reality. The creative concept of the best expression of the 2017 spring-summer collection.